Dynamic Facebook Ads Expert

***PLEASE READ THE AD IN FULL BEFORE APPLYING***


Facebook Ads Marketing Expert (Remote, Full-Time)
Monthly Salary $1,500 USD
Work Hours: Full-Time | EST Time Zone
Location: Remote
Experience: 5+ Years

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We're Hiring a Facebook Ad Pro
We’re looking for a **results-driven, creative Facebook Ads expert** to manage and scale paid campaigns across Meta platforms. You should be fluent in funnel strategy, obsessed with performance data, and have a strong eye for ad creative (bonus if you can design!).

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Requirements
- 5+ years of Facebook/IG Ads experience
- Proven ability to scale campaigns profitably
- Strong analytics + optimization skills (ROAS, CTR, CPA, etc.)
- Deep understanding of TOF/MOF/BOF funnels
- Familiar with Meta Pixel, GA4, and UTM tracking
- Design experience (Photoshop, Canva, etc.) is a big plus
- Must be able to work **EST hours**

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********How to Apply**********
Please submit:
1. Link to your CV
2. Short answers to the 5 questions below**

Be prepared to discuss your answers during review.

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Application Questions

1. Campaign Structure & Naming
If launching a “Future Mrs.” sweatshirt Upgrade to see actual info campaign (TOF - cold interest), how would you name the campaign, ad set, and ad? Why does naming matter?

2. Creative Testing Strategy
How would you structure a creative test for the “We Still Do” anniversary shirthttps://adorbcustomtees.com/products/we-still-do-shirts ?

3. Funnel Stage Targeting
How do you separate MOF vs BOF audiences in retargeting — and why is that split important?

4. Scaling Campaigns
If a TOF creative performs well (high CTR, 3+ purchases), what are your next steps to scale it?

5. UTM Tracking & Attribution
How would you structure UTM parameters in Meta ads? How would you confirm accuracy in GA4?