Director of Marketing

About the Role:
We are seeking an experienced and self-motivated Director of Marketing to lead marketing efforts for a growing e-commerce agency. The ideal candidate will be a proactive leader who can create, implement, and manage a comprehensive marketing process from the ground up, including input on CRM development, content creation, and lead generation strategies.

Key Responsibilities:
• CRM Development: Collaborate on the CRM build-out and provide strategic input to ensure its effectiveness in lead generation and customer conversion.
• Content Creation: Plan and execute content strategies, including creating and managing editorial calendars, email promotions, and marketing campaigns to engage potential customers.
• Lead Generation: Design and manage marketing sequences to drive traffic to the company website, generate leads, and convert them into opportunities/customers.
• Campaign Execution: Build and oversee campaigns that integrate inbound (e.g., user engagement, SEO, search marketing and social) and outbound (e.g., email campaigns, personalized media) strategies.
• Data-Driven Optimization: Monitor campaign performance, analyze results, and refine strategies to maximize return on investment.
• Strategic Leadership: Take charge of the marketing process, offering solutions and leading initiatives without waiting for detailed guidance.

Desired Skills & Qualifications:
• Minimum of 5 years of hands-on experience in a senior marketing role, preferably in e-commerce or with startups.
• Strong understanding of CRM systems and their integration into marketing processes. (e.g. HubSpot & Copper)
• Proven success in lead generation, content marketing, and driving customer conversions.
• Experience with marketing automation, segmentation, lead scoring, and sales enablement.
• Excellent time management, communication, and project management skills.
• Ability to work independently, take ownership, and solve problems proactively.
• Familiarity with SEO, analytics, and omnichannel marketing strategies.
• Experience in managing remote teams and working collaboratively across departments.

What We’re Looking For:
We need someone who can hit the ground running, take charge of the marketing strategy, and execute it efficiently. The ideal candidate should have a passion for continuous improvement and a proven ability to deliver results.

Why Join Us?
• Competitive salary for a remote position.
• An opportunity to work in a dynamic and fast-paced e-commerce startup environment.
• Be a key player in shaping the marketing strategy and driving the agency’s growth.

How to Apply:
• To confirm you've read the job post, apply using 7 points; otherwise, your application will not be considered.
• Please submit a link to your resume and cover letter detailing your relevant experience, along with examples of successful marketing campaigns you’ve led.