Direct Response Video Editor

Job Title: Direct Response Video Editor (VSLs + UGC Ads)
Brand: Pocket Artist
Type: Freelance / Contract
Location: Remote
Compensation: Based on experience and performance

About Pocket Artist
Pocket Artist is a fast-growing direct-to-consumer brand helping thousands of people reconnect with creativity through our compact watercolor kit. Our content is emotionally driven, story-based, and built to convert.

We are looking for a performance-minded video editor to create both short-form UGC-style ads and longer-form VSLs for platforms like Meta, TikTok, YouTube Shorts, and landing pages.

What We're Looking For

Editors with experience working at performance marketing agencies or with 7- to 8-figure DTC brands

Strong portfolio of direct response ads and VSLs that have driven real results

Ability to turn raw footage and copy into compelling, conversion-focused edits

A clear understanding of the structure that drives performance: Hook ? Problem ? Solution ? Proof ? CTA

Fast, detail-oriented, and able to meet deadlines without hand-holding

Bonus: Experience in motion graphics or light animation

Trial Assignment (Required for Consideration)
To be considered, you must complete a trial edit based on our provided VSL script.

Use this script for your trial video:
Title: Pocket Artist UGC Mashup
Script: Upgrade to see actual info

You must use the creative assets from the following folders:

Product B-roll and footage -> Upgrade to see actual info

Social proof and customer art -> Upgrade to see actual info (customer art - social proof)

Trial Requirements:

Use the script above word for word for voiceover or on-screen text

Include 3 different visual hooks at the beginning (as separate variations or options)

Final edit should be between 30 seconds

Add text overlays, supporting visuals, and maintain emotional pacing

Export in 9:16 (for mobile) and 1:1 (for feed)

Only applicants who submit the trial will be considered.

Requirements

Strong understanding of emotional storytelling and direct response strategy

Ability to cut high-retention short-form and VSL-style content

Comfortable with editing formats for Meta, TikTok, YouTube Shorts

Strong command of motion graphics, text overlays, and transitions

Able to deliver quality edits quickly with minimal revisions

Bonus Points For

Agency or high-performing eCommerce experience

Ability to show results from past creatives (CTR, ROAS, hold rate, etc.)

Experience editing both short-form and longer VSLs

Understanding of iterative creative testing and performance optimization

To Apply

Submit your completed trial edit

Share 2–3 examples of direct response videos or VSLs you’ve edited

Include any relevant metrics or performance results

In 2–3 sentences, tell us why you want to work with Pocket Artist

We’re looking for editors who understand how to sell through story. If you know how to craft scroll-stopping, high-performing creative, we want to see what you can do.