Digital Marketing Expert

Job Description:

We are looking for a skilled Digital Marketing Expert to join our team. The ideal candidate will have experience in managing digital marketing campaigns and be proficient in various digital marketing tools and strategies.

Key Responsibilities:


Email and SMS Marketing:

Create and manage email and SMS marketing campaigns.
Segment audiences and personalize content.
Analyze campaign performance and optimize for better results.
Lead Management:

Generate and nurture leads.
Track leads through the sales funnel and ensure timely follow-up.
CRM Implementation and Salesforce Integration:

Implement and manage CRM systems.
Integrate CRM with Salesforce to improve sales and marketing processes.
Website Development:

Work with web developers to maintain a user-friendly, SEO-optimized website.
Ensure website content is up-to-date and engaging.
Social Media Integration:

Develop and execute social media strategies for Facebook, Instagram, LinkedIn, and Twitter.
Create and manage content that aligns with brand goals.
Monitor social media channels and engage with followers.
Tracking Pixel Implementation:

Set up and manage tracking pixels for Google Analytics, Facebook, and Google Ads.
Ensure accurate tracking and reporting of key metrics.
SEO Strategy:

Develop and implement an SEO strategy to improve search rankings and drive traffic.
Conduct keyword research and optimize website content.
Social Media Marketing:

Plan and execute social media marketing campaigns.
Use platforms like Facebook, Instagram, LinkedIn, and Twitter to reach target audiences.
Analyze social media performance and adjust strategies as needed.
Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Experience in digital marketing, including email/SMS marketing, lead management, and CRM.
Proficiency in Salesforce and other CRM platforms.
Understanding of website development, SEO, and social media marketing.
Experience with Google Analytics, Facebook Pixel, and Google Ads Pixel.
Strong communication and project management skills.

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