Digital Marketing & Automation Manager

Digital Marketing & Automation Manager (GoHighLevel Specialist)

Company: Texas Estate Construction
Location: Remote
Industry: Luxury Residential Construction & Remodeling

Texas Estate Construction is a high-end residential remodeling and construction company based in Houston, Texas. We specialize in luxury home renovations, outdoor living spaces, and full-scale property transformations.

We are looking for a highly skilled Digital Marketing & Automation Manager to manage and optimize our lead generation systems using GoHighLevel, funnels, paid advertising, and AI automation.

This role is responsible for turning online traffic into qualified homeowner consultations.

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Responsibilities
Funnel Development & Optimization

Build and optimize lead funnels inside GoHighLevel

Create landing pages, lead forms, and appointment booking systems

Improve conversion rates for paid advertising campaigns

Implement tracking for leads and conversions

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CRM & Marketing Automation

Manage and maintain GoHighLevel CRM

Build automated workflows for follow-up sequences

Configure email, SMS, and AI conversation responses

Ensure all incoming leads are tracked and nurtured

Conversation AI & Lead Handling

Set up and optimize AI chat and automated response systems

Manage automated text and email responses to new leads

Ensure quick response times to increase appointment bookings

Improve AI prompts and conversation flows

Paid Advertising Management

Manage and optimize campaigns for:


Facebook & Instagram Ads

Create and manage lead generation campaigns

Develop ad creatives and copy

Monitor campaign performance and optimize for conversions

Google Ads

Set up search campaigns targeting high-intent homeowners

Manage keyword targeting and ad groups

Optimize campaigns to lower cost per lead

Performance Tracking

Monitor lead volume, cost per lead, and conversion rates

Provide regular performance reports

Identify opportunities to improve marketing ROI

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Required Skills

Applicants must have experience with:

GoHighLevel CRM and funnels

Funnel building and landing page optimization

Meta (Facebook & Instagram) Ads management

Google Ads management

Marketing automation workflows

AI conversation tools and chatbot configuration

Lead generation and conversion optimization

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Ideal Candidate

We are looking for someone who:

Understands the entire digital marketing funnel

Thinks strategically about lead generation

Can identify problems in marketing systems and fix them

Is proactive, analytical, and results-driven

This role will directly impact the number of qualified homeowner leads coming into the company.

Compensation

Competitive pay based on experience.
Long-term opportunity with growth potential as the company scales.

Application Instructions

To apply, please submit:

Examples of funnels you have built

Examples of advertising campaigns you have managed

A brief explanation of how you would build a complete lead generation system for a remodeling company

Applications without real examples will not be considered.

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Screening Question (Important)

Please answer this question in your application:

If a homeowner clicks on a Facebook ad offering a free remodeling consultation, explain the step-by-step system you would build from the ---------- nt they click the ad until the consultation is booked.