Digital Marketing Associate

We are seeking a talented and proactive Digital Marketing & Social Media Specialist based in the Philippines to own and grow our digital presence. This is an exciting opportunity to join a forward-thinking aesthetics practice and make a measurable impact on brand awareness, patient acquisition, and online reputation. You'll have direct visibility into results, creative freedom, and a supportive team behind you.

Key Responsibilities

Social Media Management
Plan, create, and schedule content for Instagram, Facebook, TikTok, and Google Business Profile
Develop an engaging content calendar aligned with promotions, services, and seasonal campaigns
Design graphics, edit short-form video (Reels, TikToks), and write compelling captions
Monitor comments, DMs, and reviews — respond promptly and professionally
Track engagement metrics and provide regular performance reports

Search Engine Optimization (SEO)
Conduct keyword research relevant to aesthetics, med spa, and wellness services
Optimize website pages, blog content, and metadata for local and organic search
Build and maintain local SEO through Google Business Profile, citations, and directory listings
Monitor rankings, traffic, and SEO KPIs using tools such as Google Analytics and Search Console
Identify and execute opportunities to improve domain authority and backlink profile

Digital Marketing
Support email marketing campaigns including list management, template design, and performance analysis
Assist with paid social and Google ad campaigns (Meta Ads, Google Ads) — setup, copy, and reporting
Create landing pages and promotional graphics for service launches and specials
Collaborate with the team on patient retention campaigns, referral programs, and loyalty initiatives
Research competitor positioning and emerging trends in the aesthetics and wellness space

Qualifications
Required
2+ years of experience in social media management and/or digital marketing
Proven SEO skills with hands-on experience using Google Analytics, Google Search Console, or similar tools
Strong written English communication skills — ability to write in a warm, professional, on-brand voice
Proficiency with Canva, Adobe Express, or similar design tools; basic video editing for Reels/TikTok
Ability to work independently, manage multiple priorities, and meet deadlines


Preferred
Experience working with a medical spa, aesthetics practice, wellness clinic, or healthcare brand
Knowledge of HIPAA-sensitive content standards and aesthetic industry regulations
Experience running Meta Ads or Google Ads campaigns
Familiarity with email platforms such as GoHighLevel
Portfolio or examples of past social media accounts, SEO wins, or campaign results