Deep-dive customer framework

We are launching a new Australian cosmeceutical skincare brand, Methodical. Your task is to build a spreadsheet of future consumers and conduct a deep dive into our core social media audience — women aged 20–50 who are genuinely invested in their skin.
Our core customer, The Refined Realist, values evidence over hype, function over flash, and calm, intelligent simplicity. She invests in clinically proven, beautifully designed products that perform quietly and endure.
This research will inform audience segmentation, content strategy and growth initiatives for the launch of Methodical.

I need you to deep dive in future customer we can do send out to for future engagement and exposure for the brand

METHODICAL
Influencer, Authority & Community Database (Master Sheet)
Think of this as three layers:
1. Identity & Reach
2. Brand Alignment & Authority
3. Performance & Relationship Tracking

SECTION 1: IDENTITY & REACH (Objective data)
These columns are factual and easy to populate.
Column Name Purpose
Full Name Internal reference
Instagram Handle Direct link

Email / Contact Outreach
Primary Platform IG / TikTok / YouTube
Follower Count Snapshot (update quarterly)
Follower Tier Nano (1–10k), Micro (10–50k), Mid (50–250k), Macro (250k+)
Location AU / US / UK / Global
Audience Gender % Must skew female
Audience Age Range 20–29 / 30–39 / 40–50+

SECTION 2: SKIN & AUTHORITY ALIGNMENT (This is the Methodical filter)
This is where Methodical wins.
Column Name Purpose
Primary Skin Focus Acne / Ageing / Sensitive / Barrier / Pigmentation
Secondary Skin Focus Optional
Authority Type Doctor / Derm / Skin Therapist / Educated Consumer / Lifestyle
Clinical Credibility Score (1–5) Knowledge, language, evidence-based
Ingredient Literacy (Y/N) Can they explain actives properly?
Tone Clinical / Educational / Luxury / Lifestyle
Over-Commercialised? (Y/N) Too many brand deals = ????
Competitor Overlap Drunk Elephant / Allies / Rationale / etc
Methodical Fit Score (1–10) Gut + criteria combined
???? Rule:
• Fit Score