DIGITAL MARKETING SPECIALIST

About the Role
We’re seeking a results-driven Digital Marketing Specialist with a strong background in Pay-Per-Click (PPC), Google Ads and Search Engine Optimization (SEO) to join our growing team. The ideal candidate will be passionate about performance marketing and have a proven track record of driving traffic, leads, and ROI through digital campaigns.

Key Responsibilities
Plan, execute, and optimise paid search campaigns across Google Ads, Bing Ads, and social platforms (Meta, LinkedIn, etc.)
Conduct in-depth keyword research, competitor analysis, and performance audits to improve SEO rankings
Develop and implement on-page and off-page SEO strategies
Monitor and analyse campaign performance metrics using Google Analytics, Google Tag Manager, and other tools
Collaborate with content and design teams to produce high-quality landing pages and ad creatives
Stay up to date with industry trends, platform updates, and best practices in paid search and organic search
Report on campaign performance, ROI, and growth opportunities on a regular basis
Manage budget allocations and ensure optimal spending

Requirements
2–4 years of hands-on experience in PPC and SEO
Proficiency in Google Ads, Google Analytics (GA4), Google Search Console, and other digital tools
Strong understanding of keyword research, campaign structuring, A/B testing, and conversion rate optimization
Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Moz
Ability to analyse data, draw insights, and present findings to stakeholders
Excellent written and verbal communication skills
Experience with WordPress or similar CMS platforms is a plus
Google Ads and Google Analytics certifications are highly regarded
Preferred Qualifications
Experience working in an agency or fast-paced marketing environment
Knowledge of paid social (Meta, LinkedIn Ads) and display advertising
Basic knowledge of HTML/CSS is a bonus

Why Join Us?
International Travel to Australia
High Base Pay with Bonus
Opportunities for career development and professional growth
Access to the latest marketing tools and platforms
Paid Annual and Sick Leave

START DATE: APRIL 1ST