Copy Director

Circle of Greatness is seeking a highly strategic and performance-driven Copy Director to lead all copy across our email, SMS, funnel, and website marketing ecosystem.

This role is responsible for owning messaging across the entire customer journey — from first touchpoint to conversion. You will manage and mentor junior copywriters, collaborate directly with partners, and ensure every piece of communication aligns with both brand voice and revenue goals.

The ideal candidate is both creative and analytical — someone who understands how to craft compelling messaging and optimize it across funnels, campaigns, and web experiences.

Key Responsibilities
Copy Leadership & Strategy

Own and oversee all copy across email, SMS, funnels, and website pages
Define messaging frameworks, campaign angles, and conversion strategies
Guide and develop junior copywriters on tone, structure, and execution
Set clear standards for what “high-performing” copy looks like


Quality Control

Review, edit, and approve all outgoing copy across campaigns and web assets
Ensure consistency in brand voice across all platforms and partners
Maintain a high bar for clarity, persuasion, and conversion effectiveness


Performance & Optimization

Analyze performance across campaigns and funnels (open rates, CTR, conversions, revenue)
Identify winning messaging patterns and scale them
Continuously test, iterate, and optimize copy across email, SMS, and web pages
Use data to inform creative and strategic decisions


Client & Partner Management

Act as the primary copy lead for 4–5 key partners
Collaborate on campaign, funnel, and offer strategy
Ensure all deliverables align with partner goals and expectations


Campaign & Funnel Execution

Work closely with junior copywriters to produce high-quality campaigns and funnel assets
Oversee copy for landing pages, sales pages, and key website touchpoints
Support launches for promotions, events, and marketing initiatives
Ensure all copy is delivered accurately and on time


Requirements

Proven experience in copywriting and managing copy teams, preferably in digital marketing
Strong expertise in email, SMS, funnel, and website copywriting
Track record of writing or directing copy that drives measurable results (revenue, conversions)
Experience mentoring or managing junior tea ---------- mbers
Ability to balance creative direction with data-driven decision-making
Strong communication and stakeholder management skills
High attention to detail and commitment to quality


Nice to Have

Experience working in fast-paced, high-growth or entrepreneurial environments
Experience managing multiple brands or partners simultaneously
Familiarity with tools like GoHighLevel, Klaviyo, Postscript, Attentive, or similar platforms
Understanding of direct response marketing and funnel strategy

What Success Looks Like

Campaigns and funnels consistently improve in open rates, CTR, conversions, and revenue
Website and funnel copy clearly communicates value and drives action
Messaging is consistent, compelling, and aligned across all channels
Junior copywriters are producing higher-quality, conversion-focused work
Copy becomes a core driver of revenue growth for Circle of Greatness


Apply ----------