Conversion Rate Optimization Specialist, Landing Pages

About LUCYD:
At LUCYD, we’re transforming the world of digital advertising with a focus on wellness, sustainability, and social responsibility. We specialize in compliant advertising for CBD, cannabis, and DTC wellness brands, and we're not just selling products—we're creating positive impact through Conscious Compounds™.

We’re looking for a Conversion Rate Optimization (CRO) Specialist, with a specific focus on landing pages, to join our marketing team. Your main role will be to design, optimize, and analyze landing pages that drive paid social ad performance and increase eCommerce conversions. Add the word "expedition" on your subject line to let us know you read the whole post.

Responsibilities:
Lead Landing Page Strategy: Own the landing page process—from wireframing to writing compelling copy and gathering visual assets
Collaborate with Designers & Developers: Ensure every page is visually stunning and built for high conversion
A/B Testing & Performance Analysis: Analyze data to continuously test and refine landing pages
Funnel Optimization: Audit the full eCommerce funnel and recommend improvements to boost performance

You MUST have the following qualifications:
3+ years of experience in CRO with focus on landing pages & eCommerce funnels
Proficient in Shopify, wireframing tools, and platforms like Unbounce, Leadpages, or similar
Strong analytical skills using Google Analytics, Hotjar, or similar tools
Excellent English communication skills (C1 Advanced level or Native)
Highly collaborative and detail-oriented
Must be available to work Eastern Time (EST/EDT) hours

If you believe you’re the right fit for this role, we’d love to hear from you. Send your portfolio, resume, and a short note about why you’re a great fit. Only applicants who follow all instructions and meet the qualifications will be considered.
We look forward to working with you!