Content, Community & Growth Manager (Virtual Assistant)

Full-Time | Remote | Philippines | UK Hours

Salary: Competitive (Based on Experience)
Hours: 40 hours per week
Location: Remote (Philippines)
Working Hours: UK Time (Flexibility required for major sporting events and campaigns)

About Us

Kwackers Kitchen & Sports Bar is one of Southampton's highest-rated family-friendly restaurant sports bars, combining incredible comfort food, live sport and unforgettable experiences.

We're not just another chicken restaurant.

We create ---------- nts.

Families celebrate birthdays with us. Friends come together for football. Customers visit us for the atmosphere as much as the food.

Our ambition is to become one of the UK's most recognised independent restaurant brands online.

And we're looking for someone exceptional to help us get there.

This Is NOT a Typical Social Media VA Role

We are NOT looking for someone who:

? Wants free food and a fun social media job

? Simply enjoys making videos

? Chases followers and likes

? Posts random content without strategy

? Cannot explain why content performs

? Doesn't understand business and revenue

? Needs constant direction

We've hired those people before.

They created content.

They didn't create growth.

This Role Is Different

We are looking for a:

Content, Community & Growth Manager (VA)

Your mission is simple:

Use social media to help grow our business.

That means:

More customers
More restaurant bookings
More website traffic
More customer data
More repeat visits
More people talking about Kwackers
More revenue

Every piece of content should have a purpose.

Every week should show measurable progress.

What You'll Be Doing
Content Creation
Create TikTok and Instagram Reels
Edit short-form videos
Create engaging graphics and stories
Produce content around:
Food
Matchdays
Customer reactions
Behind the scenes
Team personalities
Family experiences
Community events
Promotions and offers
Trend Research
Monitor TikTok and Instagram trends daily
Identify trending sounds and formats
Research competitors
Bring new ideas every week
Recommend experiments and campaigns
Content Strategy
Build monthly content calendars
Plan campaigns around sporting events and promotions
Develop repeatable content series
Create ideas that increase reach and customer engagement
Community Management
Respond to comments and messages
Encourage user-generated content
Engage with our followers
Build relationships with our online community
Growth & Marketing Support
Help increase restaurant footfall
Help increase bookings
Support email and customer database growth
Support loyalty campaigns
Help increase repeat visits
Assist with promotional campaigns and launches
Data & Reporting Responsibilities

This is one of the most important parts of the role.

You MUST be obsessed with data.

Every week you will provide a performance report including:

Content Produced
Number of videos created
Number of posts published
Number of stories published
Community engagement activities
Performance Metrics
Reach
Views
Watch time
Retention
Shares
Saves
Engagement rate
Follower growth
Business Metrics
Website visits
Booking enquiries

Email sign-ups
Customer database growth
Campaign performance
Revenue opportunities generated
Insights
What worked
What didn't work
Why it happened
Competitor activity
Emerging trends
Experiments conducted
Recommendations for next week

You must be able to answer:

"How did our content help grow the business this week?"

Required Skills
Social Media Platforms
TikTok
Instagram Reels
YouTube Shorts

Facebook
Canva
CapCut
Meta Business Suite
Content Skills
Video editing
Storytelling
Hook creation
Copywriting
Graphic design
Trend spotting
Content planning
Analytical Skills
Excel or Google Sheets
Dashboard reporting
KPI tracking
Trend analysis
Performance reporting
A/B testing
Data interpretation
Commercial Understanding

You don't need restaurant experience, but you must understand:

Marketing
Customer psychology
Sales
Promotions
Lead generation
Brand building
How content influences buying decisions
The Type of Person We Want

You are:

? Creative

? Commercially minded

? Curious

? Highly organised

? Self-motivated

? Reliable

? Accountable

? Ambitious

? Data-driven

? Proactive

? A problem solver

? Interested in building a long-term career

? Someone who thinks like a business owner

Bonus Points If You Have Experience With
Hospitality or restaurant marketing
Sports brands
Community management

Email marketing
Google Business Profile
SEO
AI tools
ChatGPT
Social listening tools
Analytics dashboards
Key Performance Indicators (First 90 Days)

Month 1
Understand our brand and customers
Complete social media audit
Create content strategy
Build reporting dashboard
Create content calendar

Month 2
Establish posting consistency
Launch testing programme
Improve engagement metrics
Identify winning content themes

Month 3
Build repeatable content systems
Demonstrate measurable growth
Produce insights and recommendations
Show evidence that content is contributing to business objectives

To Apply

Please answer ALL of the following questions:

Tell us about yourself and why this role interests you.
What social media accounts have you grown?
What were the results?
Please share links to content you have created.
Explain a piece of content that performed exceptionally well. Why did it work?
Explain a piece of content that failed. Why did it fail and what did you learn?
Which restaurant brands do you think are doing an amazing job on TikTok and Instagram? Why?
If you had only an iPhone and £0 advertising budget, how would you help increase restaurant sales over the next six months?
Create a simple weekly report template that you would present to management.
Record a short video (maximum 3 minutes) explaining why you are the right person for this role.