CRO Expert For Shopify (Using Heatmap.com)

We are an Ecommerce Agency looking for assistance with improving on-site conversion rate for our clients.

Using Heatmap.com, these are your responsibilities:

Analyzing Data: The CRO specialist conducts a thorough analysis of website analytics data to identify areas of improvement and opportunities for optimization. They examine user behavior, traffic sources, conversion funnels, and other relevant metrics to gain insights.

User Experience (UX) Evaluation: The specialist assesses the user experience on the website, examining factors such as site navigation, page layout, design, and overall usability. They identify pain points and areas where users may face obstacles that hinder conversions.

A/B Testing: CRO specialists plan and conduct A/B tests to compare different versions of web pages, landing pages, checkout processes, or other elements to determine which variation performs better in terms of conversion rates. They analyze the results and implement the changes accordingly.

Conversion Funnel Optimization: The specialist evaluates the entire conversion funnel, from the initial landing page to the final conversion action. They identify bottlenecks and friction points within the funnel and propose improvements to enhance the user journey and increase conversion rates.

Landing Page Optimization: The specialist focuses on optimizing landing pages to maximize conversions. This includes optimizing headlines, call-to-action buttons, copywriting, imagery, and forms to encourage users to take the desired action.

Multivariate Testing: In addition to A/B testing, CRO specialists may also conduct multivariate testing. This involves testing multiple variations of different elements simultaneously to determine the best combination for optimal conversion rates.

User Feedback and Surveys: CRO specialists gather user feedback through surveys, polls, and user testing sessions to gain insights into user preferences, pain points, and reasons for abandoning the conversion process. This feedback helps in identifying areas for improvement.

Conversion Rate Tracking and Reporting: The specialist sets up and monitors key performance indicators (KPIs) related to conversion rates. They create reports and dashboards to track progress, measure the impact of optimizations, and provide recommendations for further improvement.

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These are your daily & and weekly responsibilities:

Daily Tasks:

- Analyze website analytics data to monitor key performance metrics, such as conversion rates, bounce rates, and user behavior.

- Review A/B test results and analyze the impact of variations on conversion rates.

- Monitor and respond to user feedback and inquiries regarding website usability and conversion-related issues.

- Conduct quick website audits to identify immediate opportunities for improvement.

- Collaborate with the marketing team to align optimization efforts with ongoing campaigns and promotions.

- Stay updated on industry trends, best practices, and emerging CRO techniques.

Weekly Tasks:

- Plan and set up A/B tests or multivariate tests for different elements on the website, such as headlines, layouts, call-to-action buttons, or forms.

- Analyze the results of A/B tests from the previous week and draw insights to inform future optimization strategies.

- Conduct in-depth user experience (UX) evaluations to identify areas of friction in the conversion funnel.

- Collaborate with the design and development teams to implement changes and improvements based on test results and UX evaluations.

- Generate and distribute reports on key performance indicators, conversion rates, and the impact of optimization efforts.


Reporting Frequency:
- Weekly or Bi-Weekly

KPI's to report on:
- Conversion Rate by channel & page
- A/B Tets
- Bounce rate by channel, and page
- Avg session duration by channel and page