CREATIVE STRATEGIST WITH MEDIA BUYING EXPERTISE (eCommerce / Dropshipping)

CREATIVE STRATEGIST WITH MEDIA BUYING EXPERTISE (eCommerce / Dropshipping)

We're a multi-brand eCommerce company scaling across the German, French, and US markets. We're looking for a Creative Strategist who lives and breathes direct-response advertising, someone who can engineer winning ads, understand exactly how they perform inside the ad account, and keep producing fresh angles that move revenue.

This is not a "make pretty content" role. If you bring fresh ideas, proven results, and the ability to perform under pressure, keep reading.


SKILLS WE NEED

1. Winning Ad Research & Reverse-Engineering
You can dig through spy tools, find ads that are clearly winning, and break down exactly WHY they work. More importantly, you can take that winning angle and build a brand-new original script from it that we can own.

2. Direct-Response Script Writing
You write scripts for image ads, video ads, advertorial pages, and product pages that sell. You understand hooks, angles, emotional triggers, and problem-solution frameworks, not just clever wording.

3. Multi-Market Creative Strategy
You can write for German, French, and US audiences and make each one feel native. You understand that an angle that crushes in the US might flop in Germany, and you adjust accordingly.

4. Creative-to-Performance Analysis
You don't just create ads, you read how they perform. You can look at the numbers and know whether the problem is the ad, the offer, the landing page, the audience, or the product.

5. Offer & Angle Development
You constantly generate new angles, hooks, concepts, and offers. You don't run dry after three ideas.

6. Working Under Pressure
You make fast, data-driven decisions when revenue is on the line and you don't fold when performance drops.

7. Full Funnel Understanding
You understand the entire Shopify dropshipping process, from the ad, to the product page, to checkout, so your creatives align with the whole buyer journey.


TOOLS WE USE (AND THAT YOU SHOULD KNOW)

Spy & Research Tools
- Gethookd (must be expert level)
- Kalodata (must be expert level)
- Plus any similar ad spy and winning-product research tools you bring to the table

Advertising & Analytics
- Meta Business Suite / Meta Ads Manager (for reading campaign performance)

Store & Funnel
- Shopify (core platform for our stores and product pages)

Collaboration & Briefing
- Tools for writing creative briefs and coordinating with editors and designers (Google Workspace, Slack, ClickUp, or similar)

If you're an expert in Gethookd and Kalodata specifically, you move to the top of the list. If you bring other strong spy tools we don't use yet, even better. We want someone who improves our stack, not just fits into it.


JOB SCOPE (WHAT YOU'LL ACTUALLY DO)

1. Research & Intelligence
Use spy tools daily to find winning ads and products, study why they work, and feed that intel into our creative pipeline.

2. Script & Concept Creation
Write scripts for image ads, video ads, advertorials, and product pages across the German, French, and US markets.

3. Angle Development
Take winning ads, reverse-engineer the angle, and turn them into fresh, original concepts we can run as our own.

4. Performance Review
Work alongside our media buyers, review ad performance, and identify which creatives to kill, improve, or scale.

5. Troubleshooting & Turnarounds
When a product or campaign is underperforming, diagnose the real cause and propose new creative angles, offers, or page improvements to turn it around.

6. Briefing the Team
Write clear, detailed creative briefs for our video editors and graphic designers so execution matches your strategy.

7. Bringing New Strategies
Continuously introduce fresh techniques, testing ideas, and creative strategies that keep us ahead of competitors.


WHAT YOU MUST BRING

- A proven track record with real results and achievements you can show us, not just talk about
- Expert-level skill with spy tools, especially Gethookd and Kalodata
- Expert script writing for image ads, video ads, advertorials, and product pages
- The ability to analyze a winning ad's angle and build a fresh script from it
- Extensive experience writing scripts for German, French, and US audiences
- A solid understanding of the full Shopify dropshipping business process
- The ability to handle pressure and make fast, data-driven decisions
- Strong direct-response instincts and a deep grasp of customer psychology


NICE TO HAVE

- Hands-on Meta Ads media buying experience
- Experience turning around declining products or campaigns
- UGC, podcast ad, and native ad scripting experience


THIS ROLE IS FOR YOU IF

You think in angles and hooks, not just visuals. You get excited reverse-engineering a competitor's winner. You can write for three very different markets and make each one feel native. And when performance drops, you don't panic, you diagnose.

If that's you, apply and show us your best work.