Business Development Representative (BDR) / Lead Generation Specialist

About Smobi

Smobi is an AI-powered conversational marketing platform designed to help e-commerce brands increase sales and respond to customer inquiries via interactive SMS/RCS messages. Our platform enables businesses to run automated, personalized text campaigns that drive conversions, reducing the need for manual outreach. If you’ve ever sent an SMS campaign manually, Smobi makes it effortless.

We’re looking for a results-driven Business Development Representative (BDR) / Lead Generation Specialist to help us identify, engage, and convert high-potential e-commerce brands and businesses running manual SMS campaigns.

Responsibilities
• Identify and research e-commerce store owners and businesses currently using SMS for marketing and customer engagement.
• Utilize Apollo, Lemlist, and LinkedIn Sales Navigator to build targeted lead lists, conduct outreach, and drive engagement.
• Execute outbound prospecting campaigns via cold email, LinkedIn, and SMS to generate meetings for the sales team.
• Track and optimize lead generation efforts to improve conversion rates.

Qualifications
• Experience with outbound sales and lead generation in a B2B environment, preferably in SaaS or e-commerce technology.
• Proficiency in Apollo, Lemlist, and LinkedIn Sales Navigator to research and contact leads.
• Strong written and verbal communication skills, with the ability to craft compelling outreach messages.
• Prior experience in SMS marketing, conversational marketing, or e-commerce tools is a plus.