B2B Lead Generation

Location: Remote
Type: Part-time or Full-Time (Flexible)
Pay: Competitive (Based on skills & Experience)
Start Date: ASAP

We are hiring for a HR Tech company helping organizations hire A+ talent, the technology enables businesses to optimize hiring processes by matching candidates to roles based on capability, not just resumes. We are looking for a B2B Lead Generation Specialist who can own, automate, and optimize lead-gen campaigns across multiple touchpoints. If you live and breathe outreach, automation, and data-driven results—let’s talk.

Your Role:
You’ll be responsible for generating high-intent B2B leads via multi-channel strategies while implementing AI tools and automation to scale efforts and reduce friction in the sales cycle. This role requires hands-on execution, technical setup, and creative messaging to attract HR, Talent Acquisition, and Business Leaders.

What You'll Be Doing:
Campaign Management & Automation
- Build custom lead generation funnels based on audience profiles, sales cycles, and market segmentation.
- Manage multiple email and LinkedIn outreach campaigns targeting segmented lists (e.g., by job title, industry, seniority, company size, etc.).
- Automate outreach to up to 500+ prospects per month, warming up to 2,000+ emails monthly while protecting deliverability.
- Draft outreach messages, create sequences, clean data, and optimize technical setups for each campaign.

AI & Tools Implementation
- Leverage AI and automation tools (e.g., ChatGPT, Upgrade to see actual info, Lemlist etc) to personalize messaging and automate workflows.
- Integrate campaigns with Salesforce CRM for seamless lead capture and handoff to the sales team.
- Conduct A/B testing for creative assets on LinkedIn Ads and optimize based on performance insights.

B2B Marketing Initiatives
- Launch LinkedIn Sales Navigator outreach campaigns targeting HR, TA, and Digital leaders.
- Manage Salesforce lead capture campaigns (e.g., offering downloadable whitepapers or reports to generate high-quality leads).
- Pitch and secure podcast appearances for leadership to drive brand visibility and thought leadership.

Content & Webinar Strategy
- Organize and promote webinars on workforce capability, hiring effectiveness, and talent assessment trends.
- Collaborate with the content team to revamp blogs, improve SEO, and publish articles on topics like Digital Skills, hiring trends, and workforce optimization.
- Reporting & Optimization
- Provide weekly reporting with insights, KPIs (open rates, reply rates, conversion rates), and actionable recommendations.
- Monitor and optimize daily campaigns to consistently improve lead quality and campaign effectiveness.
Give access to real-time campaign dashboards.

Experience We’d Love To See:
- Proven track record in B2B lead generation, ideally in SaaS or HRTech sectors.
- Strong hands-on experience with LinkedIn Ads, LinkedIn Sales Navigator, and email automation platforms.
- Solid understanding of AI/automation tools for prospecting and outreach (Apollo, Lemlist, or similar).
- Experience designing multi-step email/LinkedIn outreach funnels and list-building based on audience segmentation (title, industry etc).
- Ability to manage multiple campaigns simultaneously, with a keen eye on testing, reporting, and optimizing.

What We Offer:
- Work directly with leadership and impact pipeline growth from Day 1.
-Opportunity to shape and scale lead generation using cutting-edge tools and methods.
- Be part of an agile team with a collaborative and forward-thinking culture.