AI Content Operator - @Real_bruno_souza

Company: Black Swan Media

Reports to: Copy-Chief
Type: Full-time
Hours: Monday–Friday, 4:00 AM – 12:00 PM US Eastern

Compensation: Competitive, based on experience

About us
We run Digital Wealth Lab — a mentorship teaching corporate professionals how to build AI marketing businesses serving local businesses. The brand ---------- is built on one promise: show people the exact system, no hype, no guru theater. We've built a proprietary Claude-based content engine that produces high-performing Instagram content at scale. You'd join a small, senior team where your work ships every day and the numbers are visible.
The role

You'll operate our AI content system to produce Instagram carousels (and reels down the line) for Bruno's personal brand. Your job is to produce content that stops the scroll, drives DMs, and turns attention into qualified leads.
The AI does the heavy lifting on creation. You operate it, hold the quality bar, brief the designers and editors, and make every output land before it ships. Over time you help sharpen the system itself.

What you'll do

Run daily sessions in our AI project to produce carousels and reels
QA every output against the brand voice, the format specs, and our content guidelines
Edit and rewrite AI outputs at the sentence level — most posts need human polish before they ship
Hand off finished copy to designers and video editors with clear briefs
Track what's working, what's failing, what's getting flagged
Feed learnings back into the AI project so it gets sharper every week
Own the lead and growth numbers from organic IG content

Core skills required

IG creator economy experience. You've worked with creators or coaches in the business-opportunity, finance, or self-improvement space. Theme page experience is a bonus.
Copywriting judgment. Non-negotiable. You won't write Bruno's content from scratch — the AI does that. But you need a copywriter's brain: you read a hook and instantly know whether it lands, you understand why one slide converts and another dies, and you can tell the AI exactly what's wrong and how to fix it. If you can't critique copy at a high level, you can't run this system.

Marketing. You think in funnels, hooks, offers, and conversion — not just engagement.
You can read a piece of content and tell whether it's built to grow followers, generate leads, or sell, and you know when to use which.

Production-level AI prompting. Not "I've used ChatGPT." You ship real work with Claude or GPT, iterate when an output is weak, and push back instead of accepting the first draft.

Analytics and feedback-loop literacy. You make data-driven content decisions. You log what worked, what failed, what got flagged, and feed it back into the system.

Bonus (not required, strong plus)

Theme page / shoutout space
Coaching and info-product space (biz op, high-ticket, masterminds)
Personal brand operations for a creator with 100k+ followers
Funnels that turn IG attention into DMs, booked calls, or sales
Ghostwriting or voice-matching — working in a brand voice that isn't yours

Do not apply if

Your instinct is to inject your own voice over the brand's. The voice belongs to Bruno. Your job is to ship work indistinguishable from him writing it himself.
You can't tell a good hook from a bad one without overthinking it. Taste is the job.
You want a writing role. This is an operator role — you run a system, you don't write from scratch.
You can't commit to the 4 AM – 12 PM US Eastern schedule, Monday–Friday.


Application Process
Step 1: Loom Video / Video Introduction
As the next step, please share a 5-minute Loom video or a recording from any video app introducing yourself and walking us through why you're a strong fit for this role.
In your video, please cover:

Who you are and your relevant experience
Why this role interests you
Why you believe you're the right fit
How you currently use AI in your work
Any examples of similar work you've done, especially using AI to create, operate, improve, or scale content workflows
How your experience connects to the responsibilities described in the job description

Please keep the video focused, clear, and relevant to the role.

Step 2: Task
Part 1 — Go through Bruno's profile. Conduct research on Instagram. Come up with 5 post ideas (hooks + post outline) that would fit Bruno's content strategy.
You DO NOT need to write the full carousel/reel for this part.

Example of an idea:
Hook:
At 20 I was working a 9-5 making $52k. I failed 6 businesses over the next 4 years. Everyone around me thought I was done. Then one boring AI tool changed everything.
Post outline:
Use Bruno's story and the exact system he followed to explain how the AI marketing business works. Use specific numbers, named tools, and the math that closes (tool cost vs. what the client pays).
Part 2 — Using Claude, generate the full carousel for 2 of the ideas you created in Part 1.
Please attach the transcript of your chat with Claude so we can review your skill, prompting approach, and familiarity with using AI for content writing. You have 24–48 hours to share your submission once you receive the document.
Submission
Please submit the following:

Your 5-minute Loom/video link
Your 5 hooks and carousel ideas
The 2 full carousels generated with Claude
The transcript of your Claude chat

Thank you again for applying. We're looking forward to reviewing your submission and learning more about how you work.