Junior Creative Strategist

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Job Title: Junior Creative Strategist
Salary: $2,000-$2,200/month
Work Set-Up: Remote
Employment Type: Full-Time

Company Overview:
Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international teaUpgrade to see actual infombers. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:
We are seeking a Junior Creative Strategist to develop and optimize high-performing ad creatives across digital platforms. This role is ideal for a creative thinker with strong analytical skills who thrives in a fast-paced, collaborative environment. You will work closely with performance marketers and creative teams to craft engaging ad materials, ensuring alignment with brand guidelines and industry trends.

Key Responsibilities:
- Develop Creative Briefs: Write objective-driven briefs to guide the production of compelling video and static ads.
- Coordinate Creative Production: Work with designers, video editors, and content creators to produce high-quality ad materials on tight timelines.
- Launch & Optimize Ad Campaigns: Collaborate with performance marketers to execute and refine paid social and digital campaigns.
- Incorporate Feedback Quickly: Adapt creative assets based on team input, performance data, and emerging trends.
- Contribute to Creative Strategy: Brainstorm ad concepts, analyze competitor strategies, and ensure alignment with target audience preferences.
- Analyze Campaign Performance: Monitor ad effectiveness using Meta Ads Manager, TikTok Ads Manager, and Motion to optimize targeting and scale campaigns.
- Report & Recommend: Share campaign insights with the Senior Manager of Creative Strategy and propose data-backed improvements to enhance ROI.
- Construct Landing Pages (Bonus): Build and deploy landing pages using Shopify tools like Shogun or Replo (no coding required).

Software/Platforms/Tools:
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads Manager
- Shopify (for landing page creation - no coding)
- Motion or similar analytics platforms

Qualifications:
- Must be a Filipino citizen
- At least 3-5 years of freelancing experience
- 1-3 years of experience in advertising, paid social, or digital marketing
- Strong copywriting skills with an ability to craft compelling ad messaging
- Experience in producing and optimizing video and static ads for paid social platforms
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager
- Excellent English communication, collaboration, and organizational skills
- Ability to thrive in a fast-paced environment, adapt quickly, and maintain attention to detail
- A go-getter attitude, sharp analytical mindset, and openness to feedback for continuous improvement

Shift Schedule:
- Monday to Friday, 9am-5pm US CST

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