Social Media Manager | Digital Marketer | AI Content Creator | Graphic Designer

While in college, I worked part-time and full-time with several clients, managing their social media presence across different industries. For a luxury real estate business, I created promotional graphic content and print materials for their marketing, handled their social media accounts, and wrote copy for their posts. For a men's skincare brand, I designed their content and managed their day-to-day social media presence. I also created TikTok carousels for an English tutoring center based in the USA, and managed the social media account for Elite Matchmakers, also based in the USA. Working across these different industries taught me how to adapt content style, tone, and visuals to fit each brand's specific audience, while staying consistent and reliable as a remote team member for clients abroad.

My foundation in graphic design started with formal training in Multimedia Arts and Digital Publishing, supported by coursework in TV Production, Social Media and Mobile Technology for Campaigns, Integrated Marketing Communication, and Digital Learning Materials, all of which required hands-on graphic design work. I also interned at UNTV News as a Graphic Editor, gaining real newsroom experience in producing graphics and graphic campaigns under deadline. Beyond that, I've grown through years of hands-on practice, designing across formats like branding and packaging, brand identity kits, logos, infographics, posters, thumbnails, and social media content, working with clients across industries like real estate, skincare, education, and matchmaking. This range has trained me to shift design style and tone depending on the brand and platform, while still producing clean, polished, professional output efficiently. Whether it's a brand-new identity from scratch or fast-launch content for an active social media account, I bring both creative thinking and consistency to every project.

I have hands-on experience designing thumbnails for YouTube, including podcast thumbnails and news thumbnails, as well as reel and shorts thumbnails for Facebook and Instagram. I've created dozens of these for news and AI business clients, using Canva as my main tool throughout. My focus is on designing thumbnails that are clean, attention-grabbing, and built to drive clicks without sacrificing brand consistency, since I know thumbnails often make the difference between a video getting watched or scrolled past. I'm comfortable adapting style and tone across formats, from punchy, fast-paced reel covers to more polished, credibility-driven news and podcast thumbnails.

My copywriting skills are grounded in my Communication coursework, where I studied how to craft clear, persuasive messaging for different audiences and platforms. I've applied this directly by writing social media captions and posts for clients, including a luxury real estate business, where I handled both the visuals and the copy for their promotional content. My approach focuses on writing copy that matches the brand's voice while still being clear and engaging enough to drive interaction, since I know strong captions are just as important as strong visuals in getting content to actually perform.

Trained in Multimedia Arts and Digital Publishing, with hands-on experience in layout design, branding, and packaging design. Skilled in Adobe Photoshop and Canva, I've spent years developing brand identities for different businesses, from logos and visual concepts to packaging, branding, and mockups.

I design web mockups and templates before moving into full website builds, which helps me plan layout, hierarchy, and user flow before any actual building begins. My foundation in Digital Publishing trained me in layout principles, like balance, spacing, and visual hierarchy, which I apply directly when designing pages, whether for print, digital content, or websites. On the development side, I build functional websites using Wix, handling everything from layout structure to visual design so the final site is clean, responsive, and aligned with the brand.

Managing my school's social media presence for 4 years gave me practical, on-the-ground experience in what actually drives engagement, from choosing the right visual style for an audience to timing content around events for maximum reach. I paired that hands-on experience with formal coursework in Integrated Marketing Communication, plus a Digital Marketing certification from HubSpot Academy, giving me a mix of real-world practice and structured marketing knowledge that I apply when planning content strategy for a brand's audience.