SEO Specialist | Technical SEO | PPC Support | Website Management

Experienced in using Google Tag Manager (GTM) for implementing and validating website tracking and conversion events. Familiar with setting up tags, triggers, and variables for Google Analytics 4, form submissions, button clicks, and conversion tracking. Assisted in auditing tracking accuracy and troubleshooting tracking issues to support SEO, PPC, and marketing performance analysis.

Experienced in using SEMrush for keyword research, competitor analysis, site audits, and rank tracking. Utilized the platform to identify keyword opportunities, analyze search intent, and monitor organic performance improvements. Performed technical SEO audits to detect site issues such as broken links, missing metadata, and crawlability problems. Used SEMrush insights to support content optimization strategies, improve SERP rankings, and track SEO campaign progress across multiple client websites.

Experienced in conducting keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner to identify high-ranking and conversion-focused keywords. Skilled in search intent analysis, competitor keyword research, SERP analysis, and keyword mapping for SEO content optimization. Applied keyword strategies to improve organic traffic, website rankings, and content performance across multiple client websites.

Experienced in using Google Analytics 4 (GA4) to analyze website traffic, user behavior, engagement metrics, and conversion performance. Skilled in tracking KPIs, monitoring traffic sources, creating custom reports, and interpreting data to support SEO and marketing strategies. Familiar with event tracking, audience insights, and conversion analysis to identify opportunities for website and campaign optimization.

Experienced in supporting Google Ads campaigns including keyword research, ad group structuring, and performance monitoring. Assisted in optimizing ad copy, improving CTR, and aligning landing pages for better conversion rates. Familiar with analyzing campaign metrics such as CPC, CTR, conversions, and ROI to identify optimization opportunities. Worked closely with SEO and landing page strategies to improve overall paid search performance and lead generation result