Google Ads Specialist I Lead Generation & Conversion Optimization Expert

Working knowledge of Google Tag Manager for setting up and managing conversion tracking for Google Ads campaigns. Experienced in implementing tags, triggers, and events to ensure accurate data tracking and optimization.

Experienced in managing and optimizing Google Ads campaigns across Search, Display, and Performance Max. Strong background in bidding strategies, campaign structure, and ROI-focused optimization.

Experienced in generating high-quality leads through Google Ads campaigns. Focused on optimizing funnels, improving conversion rates, and driving consistent inquiries for local and service-based businesses.

Experienced in running A/B tests on ad copy, headlines, and landing pages to improve performance. Focused on data-driven decisions to increase CTR, conversion rates, and overall campaign efficiency.

Experienced in using Google Analytics 4 to analyze user behavior, track conversions, and measure campaign performance. Able to identify insights and optimization opportunities based on data.

Skilled in keyword research and search intent analysis to identify high-converting search terms. Experienced in refining keyword lists and eliminating low-quality traffic to improve lead quality and reduce costs.