Sales | Canva Graphic Designer | Social Media Marketing

As a Social Media Manager specializing in real estate marketing, I was responsible for managing and overseeing the page’s social media content to ensure consistent branding and audience engagement. For over two years, I created real estate-related content and strategically used Facebook Analytics to optimize reach and performance. In addition, I directly communicated with clients by responding to inquiries, building relationships, and successfully closing property deals through effective online engagement.

Designed publication and promotional materials for multiple college organizations using Canva, ensuring strict adherence to each organization's branding and publication standards, strengthening visual consistency across campus-wide campaigns. Developed a working knowledge of layout, typography, and brand guidelines by producing recurring publication materials, resulting in faster turnaround times and higher design approval rates from organization leads. Transitioned design skills into professional and business contexts post-graduation, creating marketing collateral, social media graphics, and work-related visual assets, extending design impact beyond academic settings into real business use cases. Maintained a consistent design workflow in Canva for 3–4 years, building a versatile portfolio spanning organizational, business, and professional publication materials.

Managed social media campaigns across real estate, academic, and creative business sectors using Meta Business Suite and Facebook Analytics, applying data-driven strategies to guide content decisions and improve campaign performance. Created real estate content and managed lead generation for Effort Realty, engaging client inquiries through to close, directly contributing to sales pipeline growth. Handled content calendars and boosted posts for Kintal-Likha Writing and Creative Solutions in partnership with the business owner, driving consistent student lead generation and audience growth. Delivered academic commission services spanning high school to master's level while managing brand presence on Instagram and X (Twitter), balancing content creation with client-facing service delivery. Consistently achieved measurable results across ventures by combining content strategy, analytics-driven decision-making, and direct client engagement.

Generated and prospected qualified leads for Ayala Land's premier brand portfolio, including Amaia, Avida, Alveo, and Ayala Land Premier, consistently securing a minimum of 5 qualified leads per day, ensuring a steady pipeline of prospective buyers. Served as Property Specialist at EFFORT Realty, creating real estate content and generating leads while managing client inquiries through to close, directly contributing to sales pipeline growth. Coordinated with and provided detailed property information to fellow property specialists under my handling, ensuring accurate, consistent, and up-to-date listing details across the team. Applied freelancing and client relationship expertise to connect buyers with tailored property solutions, aligning recommendations with both lifestyle aspirations and investment objectives. Provided clients with market insights and guidance on real estate trends, empowering informed decision-making in acquiring premium developments across Ayala Land's brand portfolio.

As the Online Business Owner of our own Writing and Academic Solutions, I managed academic commission services catering to a wide range of students, from high school to undergraduate and master’s level. I oversaw the business operations and acted as Social Media Manager for Sulat PH’s Instagram and X (formerly Twitter) accounts, where I developed engaging content and maintained the brand’s online presence. I was also responsible for generating leads, building client relationships, and ensuring the delivery of quality academic support that met the diverse needs of students.

Spearheaded marketing, content creation, and webinar initiatives across multiple student organizations, developing scripts and program flows aligned with advocacy goals, expanding organizational reach and visibility. Wrote and delivered engaging content for webinars hosted both within the academe and for external audiences, resulting in stronger audience engagement and consistent messaging across platforms. Hosted and facilitated webinars for diverse internal and external audiences, sharpening public speaking, leadership, and cross-group communication skills. Created structured, purpose-driven programs and dialogue platforms that connected varied stakeholder groups, fostering meaningful learning experiences and reinforcing organizational advocacy.

In research writing, I provided academic support for students from high school to graduate levels, specializing in producing well-structured outputs that follow the IMRaD format (Introduction, Methodology, Results, and Discussion). As a graduate of the University of the Philippines, I honed my expertise in applying diverse research methodologies—ranging from quantitative surveys to qualitative case studies—ensuring accuracy, credibility, and depth in every work. My academic foundation has also been reinforced through opportunities to present my thesis both locally and internationally, showcasing my ability to communicate complex ideas with clarity and impact. Through these combined skills, I have consistently advanced both academic excellence and professional growth.