PPC Strategist | Google Ads and Meta Ads | Profit-Focused Paid Media Systems

I have 10+ years of experience planning and managing Google Ads as a PPC Strategist for ecommerce stores, charities, healthcare providers, B2B services, and service based businesses. I own the full account, not just the campaigns. That includes account structure, bidding strategy, budget allocation, keyword research, negative keyword management, conversion tracking, Shopping feed checks, landing page review, and performance reporting. I manage Search, Shopping, Performance Max, Display, YouTube, and Demand Gen campaigns. I focus on profitable growth, not clicks or impressions. I help businesses find buyer intent keywords, cut wasted spend, fix tracking accuracy, and scale based on real sales, leads, and ROAS. I have worked on accounts from small test budgets to £5K+ per month. Recent results include a 17.13x ROAS Google Ads charity campaign and a 3.57x ROAS ecommerce campaign with over £21,000 in ad spend. Tools I use include Google Ads, GA4, Google Tag Manager, Google Merchant Center, Shopify, SEMrush, Ahrefs, and Looker Studio.

I have 10+ years of experience running Meta Ads as a PPC Strategist for ecommerce brands, charities, beauty, skincare, healthcare, fashion, events, high ticket offers, and B2B services. I build the full Meta Ads system: campaign structure, audience strategy, creative testing, ad copy, retargeting, offer positioning, landing page review, pixel and CAPI setup, conversion tracking, and reporting. My focus is campaigns that generate sales and leads, not reach, likes, or traffic. I check the full funnel so the ads, creative, landing page, tracking, and offer work together. Recent results include 10.79x ROAS for a beauty brand with 62% net margin and 9.97x ROAS for a skincare brand with 58% net margin. Tools I use include Meta Ads Manager, Meta Pixel, CAPI, GA4, Google Tag Manager, Shopify, Triple Whale, Canva, ChatGPT, and reporting dashboards.

I have 10+ years of experience working with Shopify stores on ecommerce strategy, paid ads, tracking, and conversion optimization. As a PPC Strategist, I review the full customer journey from ad click to checkout, not just the ads. This includes store setup, product page review, landing page improvement, conversion tracking, Google Ads, Meta Ads, Shopping campaigns, product feeds, and reporting. I understand how Shopify connects with ads, tracking, offers, creatives, and revenue growth, which helps me find what is stopping a store from converting and what needs to be fixed first. I can also build and improve landing pages, simple websites, dashboards, internal tools, and basic web apps using AI assisted development tools such as Lovable, Claude Code, OpenAI Codex, ChatGPT, Vercel, and Supabase. I work best with ecommerce businesses that want better tracking, clearer reporting, stronger ad performance, and a store that is built to convert.