Social Media Manager

Developed and executed a data-driven Instagram content strategy to enhance brand visibility and engagement. Created and scheduled Instagram posts, Stories, Reels, and Carousel posts using Meta Business Suite. Designed aesthetically cohesive feeds using branding guidelines and content pillars. Researched and leveraged trending hashtags, captions, and challenges to maximize reach. Created and optimized Instagram ad campaigns (Feed, Stories, Reels, and Explore) using Meta Ads Manager. Tracked key Instagram metrics using Insights, Meta Business Suite, and third-party tools. Created monthly reports with performance trends, audience behavior insights, and optimization strategies.

Developed and executed a Facebook content strategy aligned with brand goals and audience interests. Created and scheduled engaging posts, Reels, and Stories using Meta Business Suite. Managed community engagement by responding to comments, messages, and reviews, ensuring a positive brand reputation. Leveraged Facebook Groups to build brand communities and increase organic engagement. Monitored Facebook Insights and Meta Business Suite to track engagement, reach, and conversion metrics. Created monthly performance reports, providing data-driven recommendations for content and ad optimization. Adjusted strategy based on audience behavior, trends, and analytics insights. Boosted website traffic by 50% using targeted ad campaigns and Facebook retargeting.

Developed and executed data-driven ad strategies to increase brand awareness, engagement, and conversions. Conducted audience research to create highly targeted ad campaigns, utilizing TikTok’s unique interest and behavior-based targeting. Managed and optimized Spark Ads, In-Feed Ads, and TopView Ads to maximize ROI. Collaborated with content creators and influencers to produce high-performing UGC-style ads aligned with TikTok trends.Utilized TikTok’s Creative Center and data insights to craft engaging ad formats tailored to platform trends.

Developed and executed Pinterest ad campaigns to increase brand awareness, website traffic, and conversions. Researched and identified high-intent keywords and trending topics to optimize ad reach. Created Pinterest marketing funnels, from brand discovery to conversion, using Promoted Pins, Idea Pins, and Video Ads. Set up Custom Audiences and Actalike Audiences to target potential customers. Used interest-based and keyword targeting to reach users based on their browsing behavior. Implemented Pinterest Tag for website tracking and retargeting to convert engaged visitors.

Developed and executed YouTube ad campaigns to drive brand awareness, engagement, and conversions. Researched and defined target audiences based on demographics, interests, and online behavior. Utilized Google Ads (YouTube Ads Manager) to plan and launch video ad campaigns efficiently. Set up Custom Audiences and Lookalike Audiences to reach ideal customers. Implemented YouTube retargeting ads using Google Tag Manager and website visitor tracking. Used In-Market and Affinity Audiences to target users based on browsing behavior.