Performance Marketing Manager

7+ years managing social media accounts across Facebook, Instagram, TikTok, LinkedIn, and YouTube for global brands including Mitsubishi FUSO and GUESS. Currently managing content, scheduling, community management, and performance reporting across 7 Australian brand accounts simultaneously. Key results: 1,600% Instagram follower growth, 1,000% reach expansion, 311?cebook engagement increase, and 17.14% TikTok view growth. Proficient in Meta Business Suite, content calendar management, and monthly analytics reporting.

7+ years running Facebook Ads campaigns across eCommerce, lead generation, and brand awareness objectives. Managed campaigns achieving a 2.49x ROAS, $0.87 average CPC, and 320,000+ impressions on $6,400+ AUD in ad spend. Experienced in CBO campaign structure, Advantage+ Shopping, Lead Gen forms, audience targeting, creative A/B testing, Meta Pixel, Conversion API setup, and retargeting. Currently managing Meta campaigns across 7 Australian brand accounts simultaneously.

7+ years of full-stack digital marketing experience spanning Meta Ads, Google Ads, TikTok Ads, SEO, content strategy, social media management, email marketing, and performance analytics. Managed multi-channel campaigns for global brands including Mitsubishi FUSO and GUESS, and currently oversee digital marketing across 7 Australian brand accounts simultaneously. Key results include a 2.49x ROAS on Meta campaigns, a +470% increase in business inquiries, 1,600% growth in Instagram followers, and a 311% surge in Facebook engagement. Proficient in Meta Business Suite, Google Analytics 4, SEMrush, Mailchimp, and Adobe Creative Suite.

7+ years of email marketing experience designing and managing campaigns using Mailchimp. Managed email marketing for Mitsubishi FUSO Philippines, enhancing audience engagement and maximizing reach through targeted campaigns. Experienced in campaign design, audience list segmentation, automation sequences, A/B subject line testing, and performance reporting including open rates, click-through rates, and conversion tracking. Currently supporting email campaigns across multiple Australian brand accounts.

7+ years managing Google Ads campaigns across Search, Display, and Performance Max formats. Experienced in keyword research, ad copywriting, bid strategy, audience targeting, and campaign optimization for both lead generation and brand awareness objectives. Supported Google Ads campaigns for Mitsubishi FUSO Philippines, maintaining cost-efficiency while reaching premium automotive audiences and improving CTR—proficient in Google Analytics 4 and Search Console for performance tracking and reporting.

7+ years of TikTok marketing experience spanning organic content strategy and paid TikTok Ads campaigns. Managed TikTok content and advertising for multiple brand accounts, achieving a 17.14% increase in views with significant reach and profile visit growth. Experienced in short-form video scripting, editing using CapCut and Premiere Pro, trending audio selection, hook engineering, and TikTok Ads Manager setup, including audience targeting, creative strategy, and performance tracking.

7+ years of SEO experience spanning technical audits, on-page optimization, keyword research, and content strategy. At Sojitz Fuso Philippines, implemented SEO improvements that increased organic search users by 10.79%, overall sessions by 11.05%, and engaged sessions by 9.1% in a single quarter. Built and implemented production-grade technical SEO for Oestergaard A/S, Denmark, including JSON-LD structured data, Open Graph, XML sitemaps, and accessibility compliance — achieving Lighthouse 90+ scores. Proficient in SEMrush, Google Search Console, and Neil Patel tools.

7+ years writing copy for social media captions, ad creatives, email campaigns, website pages, blog articles, product descriptions, and marketing collateral. Currently write distinct brand voice copy across 7 Australian brand accounts simultaneously — adapting tone, style, and messaging per brand without losing clarity or quality. Experienced in hook writing for short-form video, direct-response ad copy, SEO-optimized blog content, and long-form editorial writing for B2B and B2C audiences.

7+ years using Adobe InDesign for multi-page document design and print production. Experienced in designing brochures, catalogs, event programs, reports, and marketing collateral with proper bleed, typography, and print-ready specifications. Used for brand materials at GUESS Philippines and Oestergaard A/S Denmark, producing professionally structured documents aligned with brand guidelines and print production requirements.

7+ years using Adobe Photoshop for professional digital marketing and creative production. Experienced in social media graphic design, digital ad creatives, photo retouching and manipulation, banner design, print-ready artwork preparation, and brand asset creation. Used Photoshop extensively across campaigns for Mitsubishi FUSO, GUESS Philippines, Oestergaard A/S Denmark, and multiple Australian brands — producing assets for web, social media, print, and paid advertising.

7+ years using Adobe Illustrator for vector-based graphic design across digital and print formats. Experienced in logo treatment, brand asset creation, social media graphics, poster and flyer design, brochure layouts, and print-ready artwork. Used extensively across campaigns for Mitsubishi FUSO, GUESS Philippines, and multiple Australian brands — producing scalable assets for web, social, and print production.

3+ years using Figma for UI/UX design, wireframing, and component-based design systems. Experienced in creating user flows, responsive wireframes, and reusable component libraries for web projects. Used Figma extensively during the Oestergaard A/S Denmark website project — designing page layouts, component blueprints, and UI specifications that bridged the gap between design and front-end development in Astro 5 and React 19.

7+ years editing video content using Adobe Premiere Pro for social media, advertising, and brand campaigns. Experienced in editing promotional videos, ad creatives, Instagram Reels, TikToks, YouTube content, and product showcases. Produced video content for Mitsubishi FUSO Philippines that contributed to a 58% boost in YouTube viewership. Comfortable with motion graphics integration, color grading, audio mixing, and export optimization across platforms.

7+ years using Canva at an advanced level for social media content, branded templates, presentation decks, and bulk content creation across multiple brand accounts. Experienced in brand kit setup, team collaboration features, custom template design, and rapid-turnaround content production. Currently use Canva daily to manage creative output across 7 Australian brand accounts simultaneously — producing consistent, on-brand assets at high volume.

Experienced using CapCut for fast-turnaround short-form video editing optimized for TikTok, Instagram Reels, and YouTube Shorts. Skilled in hook-driven video structure, text overlay design, trending audio selection, caption styling, and platform-specific export settings. Use CapCut regularly alongside Adobe Premiere Pro to produce scroll-stopping short-form content for multiple brand accounts across Australian and Philippine markets.