Growth Marketer & Video Editor | Meta · Google · TikTok Ads + Content Creation

End-to-end Meta Ads management including campaign setup, creative testing, audience segmentation, and scaling. Helped one brand grow from $20K to $100K/month in 6 months at 7.5x ROAS. Proficient in Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

3+ years editing short-form (TikTok, Reels, YouTube Shorts) and long-form (YouTube) video content for beauty, apparel, pest control, and lifestyle brands. Personal content has reached 1M+ views on TikTok. Grew a client's YouTube channel to 55K+ views in under 2 months.

Full-funnel social media marketing across Meta, TikTok, and Google platforms. Experienced in paid and organic strategy, content planning, audience growth, and performance optimization for e-commerce and service brands.

7+ years managing Facebook ad campaigns for e-commerce, lead generation, and service brands. Managed $100K+ in ad spend with average 4x–7.5x ROAS. Expert in audience targeting, retargeting, lookalikes, and full-funnel strategy.

Run TikTok ad campaigns for e-commerce and service brands with a focus on high-ROI creative strategy and audience targeting. Deep understanding of short-form content that converts — backed by personal viral content reaching 1M+ views.

Create and distribute video content optimized for both organic reach and paid media performance. Experienced in editing ad creatives that convert, with multiple videos repurposed directly as paid ads across Meta and TikTok.

Develop ad creatives — video and static — with a performance marketing mindset. Strong in hook writing, visual storytelling, and A/B testing creative concepts to maximize CTR and ROAS across Meta, Google, and TikTok.

Manage Google Search, Performance Max, and YouTube campaigns for e-commerce and lead generation clients. Focused on keyword strategy, bid optimization, and conversion tracking via GA4 and Google Tag Manager.