Performance Marketer | Meta Tiktok Pinterest Ads Expert | Creative Strategist

Skilled in setting up, managing, and tracking Facebook Ads using Ads Manager. Expertise in conducting keyword research and audience segmentation for targeted ad strategies. Proficient in A/B testing, retargeting, and creating lookalike audiences. Strong ability to analyze campaign performance and provide data-driven insights. Experience in scaling ad campaigns to maximize ROI and drive conversions. Excellent collaboration skills with marketing teams to align ads with business goals and objectives.

4+ years of experience managing and optimizing Pinterest accounts. Skilled in creating visually appealing and targeted ad creatives that align with brand aesthetics. Expertise in conducting keyword research and optimizing pins for maximum visibility. Proficient in audience segmentation, retargeting, and creating lookalike audiences. Strong understanding of Pinterest Analytics for tracking and improving campaign performance - Experience in driving traffic, engagement, and conversions through data-driven ad strategies. Ability to collaborate with marketing teams to align Pinterest ads with overall business objectives

I've been a Paid Ads Specialist/Media Buyer for 3 years now doing Meta, Instagram, Pinterest, and Tiktok ads for clients

I’m a performance media buyer and creative strategist working mainly with eCommerce brands with over $1M spend and over $5M REVENUE. I focus on building paid ad systems that actually scale profitably—meaning improving ROAS, keeping CPA under control, and making sure growth doesn’t break margins. I don’t just run ads; I look at the full funnel, from creative and messaging to audience signals and budget allocation, using buyer psychology and data to decide what to test, scale, or cut. The goal is always the same: turn ad spend into predictable, sustainable revenue rather than short-term wins.

3-4 years of Media Buying experience (Facebook Meta, Instagram, and Pinterest) mostly for DTC brands