Email Marketing Specialist - Klaviyo

Job Title: Klaviyo Email Marketing Specialist
Location: Remote
Type: Full-Time/Part-Time

Position Overview:
The Klaviyo Email Marketing Specialist will be responsible for developing, executing, and optimizing email marketing campaigns using Klaviyo. The ideal candidate has a deep understanding of email marketing best practices, a knack for data-driven decision-making, and a creative flair for crafting compelling email content. This role requires close collaboration with the marketing team to ensure alignment with overall marketing strategies and goals.
Key Responsibilities:
Campaign Development: Design, build, and manage email marketing campaigns using Klaviyo, including newsletters, promotional emails, product announcements, and automated workflows.
Segmentation & Personalization: Utilize Klaviyo’s segmentation tools to create highly targeted email lists based on customer behavior, preferences, and engagement history.
Content Creation: Write, edit, and proofread email copy that is engaging, accurate, and aligns with the brand voice. Collaborate with the design team to create visually appealing email templates.
A/B Testing: Conduct A/B tests on subject lines, email content, send times, and other variables to continuously improve open rates, click-through rates, and conversion rates.
Analytics & Reporting: Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI. Provide regular reports and insights to the marketing team.
Customer Journey Optimization: Develop and implement email automation workflows to enhance the customer journey, including welcome series, abandoned cart emails, post-purchase follow-ups, and re-engagement campaigns.
Compliance: Ensure all email marketing activities comply with relevant laws and regulations, including CAN-SPAM, GDPR, and other data protection laws.
Integration & Syncing: Work with the technical team to ensure seamless integration of Klaviyo with other marketing tools and platforms (e.g., e-commerce platforms, CRM systems).
Continuous Improvement: Stay up-to-date with the latest email marketing trends, best practices, and Klaviyo updates. Proactively suggest new strategies to enhance email performance.

Qualifications:
Bachelor’s degree in Marketing, Communications, or equivalent experience in a related field.
Proven experience in email marketing, preferably with Klaviyo.
Strong understanding of email marketing principles and best practices.
Proficiency in using Klaviyo’s features, including segmentation, automation, and analytics.
Excellent written and verbal communication skills.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Creative mindset with a keen eye for design and detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Knowledge of HTML/CSS for email design is a plus.
Familiarity with e-commerce platforms and CRM systems is an advantage.
Experience with Shopify.

HOW TO APPLY:

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2. Include the following attachments:

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Submit everything in steps 1-3 in an email with the subject line, “Klaviyo Online Jobs” to keenanroberts@hirevaas.co