Director of Marketing - Go High Level Expert, Email, SMS, and Social Media Specialist

Location: Sydney, Australia

Department: Marketing

Reports To: CEO

Employment Type: Full-Time

About Us:
Pilvo is a leading Australian educational institution dedicated to providing innovative and high-quality learning experiences. With a strong reputation in the education sector, we are committed to helping students achieve their academic goals. As we expand, we seek a highly skilled Director of Marketing - Email, SMS, and Social Media Specialist to join our dynamic team and drive lead conversion efforts.

Position Overview:
The Director of Marketing???Email, SMS, and Social Media Specialist will develop and execute comprehensive email, SMS, and social media marketing strategies to convert leads into enrolled students. This role requires a strategic thinker with a deep understanding of marketing best practices, data analysis, and customer segmentation.

Key Responsibilities:
Strategy Development:

Develop and implement high-level email, SMS, and social media marketing strategies for lead conversion.
Create and manage a comprehensive marketing calendar tailored to prospective student engagement across all channels.
Campaign Management:

Design, build, and maintain automated email and SMS marketing campaigns targeting prospective students.
Develop and execute targeted campaigns, including welcome series, informational content, promotional offers, and follow-ups.
Oversee creating, scheduling, and managing social media content across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
Ensure all campaigns are optimised for deliverability, open rates, click-through rates, and conversions.
Content Creation:

Collaborate with the content team to create compelling and relevant email, SMS, and social media content that resonates with prospective students.
Ensure all communications are consistent with the brand voice and messaging and effectively communicate the value of our educational programmes.
Social Media Management:

Develop and implement social media strategies to increase brand awareness and engagement.
Monitor social media channels for trends, feedback, and opportunities for engagement.
Analyze social media performance metrics and adjust strategies as needed to optimize results.
Data Analysis and Reporting:

Monitor and analyse campaign performance metrics to identify trends and insights related to lead conversion.
Generate detailed reports on email, SMS, and social media marketing performance, providing actionable recommendations for improvement.
Utilise A/B testing and other optimisation techniques to enhance campaign effectiveness and lead conversion rates.
Customer Segmentation:

Develop and manage advanced segmentation strategies to deliver personalised and targeted messages to prospective students.
Continuously refine segmentation based on prospective student behaviour and preferences.
Compliance and Best Practices:

Ensure all marketing activities comply with relevant regulations, including GDPR and CAN-SPAM.
Stay updated on industry best practices and emerging email, SMS, and social media marketing trends.
Qualifications:
Education:

Bachelor’s degree in Marketing, Communications, or a related field.
Experience:

Minimum of 5 years of experience in email, SMS, and social media marketing, with a proven track record of successful lead conversion campaigns.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and SMS marketing tools.
Experience managing social media platforms and tools.
Skills:

Strong analytical skills and the ability to interpret complex data related to lead conversion.
Excellent written and verbal communication skills.
Proficiency in HTML/CSS for email template creation is a plus.
Strong project management skills with the ability to manage multiple projects simultaneously.
Creative thinking and problem-solving abilities.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development in the education sector.
A collaborative and innovative work environment.
Flexible work arrangements.
How to Apply:
Interested candidates are invited to submit a resume and cover letter outlining their qualifications and experience to [contact email] by [application deadline].

Pilvo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

By joining Pilvo, you will be part of a forward-thinking team that values innovation and excellence in education. Suppose you are a strategic marketer passionate about email, SMS, and social media marketing focusing on lead conversion. In that case, we encourage you to apply and help us drive our marketing efforts to new heights.