Conversion Rate Optimization Specialist (CRO)

Hello!

We are currently looking to hire a skilled Part-time Conversion Rate Optimization (CRO) Specialist to join our team. The ideal candidate is an expert in understanding customer behavior, conducting A/B testing, and implementing strategies to maximize conversion rates on our client websites. This person will collaborate closely with our design, development, and marketing teams to enhance user experience and drive impactful results for our clients.

Responsibilities:

- Setup Call Tracking and Contact form tracking on Google Analytics and Google Tag Manager (must know how to set this up for different website builders including wordpress, wix, webflow, shopify etc.)
- Setup Call Tracking and Value assigning on CallRail platform
- Must be able to setup lead value assigning to each contact form fill out (we want to be able to track a relative lead value per conversion, example: when someone fills out a form it will display on google tag manager and google analytics as a lead_submitted with an assigned value of {X dollars}
- Will have web design knowledge to edit pages and implement call to actions, contact forms etc, to maximize the conversion rate
- Analyze website and campaign data to understand user behavior and identify opportunities for improvement.
- Conduct A/B, split, and multivariate testing to improve website performance and conversion rates.
- Work closely with UX/UI teams to develop hypotheses for testing and implement changes based on insights.
- Develop and execute strategies to optimize landing pages, user flows, and call-to-actions (CTAs).
- Use analytics tools (e.g., Google Analytics, Hotjar, Crazy Egg) to track and evaluate the performance of experiments.
- Report on test results, provide actionable insights, and recommend improvements based on data analysis.
- Stay up-to-date on industry trends, CRO best practices, and new technologies to continuously improve optimization techniques.

Requirements:
Proven experience as a CRO Specialist or in a similar role, with a strong track record of successful projects.
Proficiency with A/B testing tools and analytics software (e.g., Google Analytics, Optimizely, VWO).
Strong analytical skills with the ability to interpret complex data and turn it into actionable recommendations.
Experience with UX design, HTML/CSS, and web development basics is a plus.
Excellent communication and project management skills.
Ability to work independently and manage multiple projects with tight deadlines.

What We Offer:
Competitive salary and benefits package.
Flexible working hours and remote work opportunities.
A collaborative and innovative work environment.
Professional growth opportunities and ongoing training.

How to Apply:
If you’re ready to make an impact and help us drive measurable business growth, apply now! Please send your resume and a cover letter here, with CRO Specialist Application – [Your Name].”

We look forward to hearing from you!