Direct Response Ad Strategist – If It Doesn’t Convert, You FIX It!

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TYPE OF WORK

Full Time

SALARY

Starts at $2500/monthly (depends on exp.)

HOURS PER WEEK

45

DATE POSTED

Feb 27, 2025

JOB OVERVIEW

> Compensation: Salary + BONUSES Competitive, based on experience
> Location: Remote (Must be available to work in CET or overlapping hours)
> Commitment: Full-time / Long-term

ABOUT THE ROLE:
>We are looking for a highly strategic, data-driven, and conversion-obsessed Creative Strategist to lead the development of winning video ads for our e-commerce brands.
>This is NOT a role for a traditional creative. This is for someone who understands Direct Response marketing, consumer psychology, and copywriting—someone who creates ad creatives that actually convert.

WHAT YOU'LL OWN & EXECUTE:
>Ad Strategy & Concept Development – You will craft irresistible angles and hooks based on avatar research, pain points, and proven persuasion tactics.
>Copywriting – You will write high-converting scripts for Video Sales Letters (VSLs), UGC ads, and short-form content that drives action.
>Creative Briefs & Storyboards – You will build detailed creative briefs with clear storyboards, angles, and footages, so our editors can focus on execution rather than hunting for assets.
>Avatar & Market Research – You will deep dive into our audience, their emotions, and problems to create messaging that resonates.
>Team Management – You will lead and manage video editors, ensuring they have everything they need to produce high-quality creatives without bottlenecks.
>Performance Optimization – You will analyze ad performance and iterate quickly to refine messaging and creative direction.

THE IDEAL CANDIDATE:
>DRIVEN BY PERFORMANCE – You don’t just create “nice” videos. You create ads that drive millions in revenue.
>A DIRECT RESPONSE MARKETER AT HEART – You understand consumer psychology, persuasion, and why people buy.
>A COPYWRITING WEAPON – You can write compelling scripts that turn cold audiences into hot buyers.
>A MASTER OF SIMPLICITY – You give crystal-clear direction to editors, removing unnecessary complexity.
>AN EXTREME OWNERSHIP MINDSET – You take full accountability for creative performance. If something doesn’t convert, you FIX it.

REQUIREMENTS:
>Proven experience as a Creative Strategist, DR Copywriter, or Performance Marketer in e-commerce, DTC, or affiliate marketing.
>Deep knowledge of Direct Response principles (Schwartz, Ogilvy, Sugarman, or Brunson-type thinking).
>Experience in crafting creative briefs, ad scripts, and storyboards for video editors.
>Strong leadership & team management skills – You need to own this process and drive results.

WHY JOIN US?
>We Scale Winning Offers FAST – Your work will directly drive millions in revenue.
>No Bureaucracy, Just Results – We’re obsessed with performance.
>Top-Tier Compensation – We pay for real impact (bonuses for top-performing creatives).
>Autonomy & Ownership – No micromanaging. You own your role.

HOW TO APPLY:
If you’re ready to join a fast-scaling team that values execution over fluff, apply with:
-A short Loom video (1-2 mins) explaining why you’re a great fit.
-Your portfolio of winning creatives (scripts, ads, storyboards, etc.).
-A breakdown of one ad you wrote that crushed it (metrics + insights).
-Apply Now & Let’s Build Something BIG Together!

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