Meta Ads Assistant – Dropshipping Product Testing

About Us:
We are a fast-growing e-commerce company specializing in dropshipping. We’re looking for a Meta Ads Assistant to help launch and manage product testing campaigns on Meta platforms (Facebook & Instagram).
The ideal candidate will follow our established SOPs, create engaging ad copy using AI tools like Claude, analyze key performance metrics, and provide daily reports to our senior media buyer.

Key Responsibilities:
- Campaign Launch: Set up Meta (Facebook & Instagram) ad campaigns for product testing, following step-by-step SOPs.
- Ad Copy Creation: Craft compelling ad copy for campaigns using Claude AI.
- Campaign Management & Optimization:
Follow predefined rules outlined in the SOP for early-stage campaign optimization (pause, scale, or adjust).
Monitor and analyze ad performance KPIs such as CTR, CPC, CPM, ROAS, and CPA.
Make data-driven decisions to optimize campaigns during the early testing phase.
- Reporting: Prepare and submit daily performance reports to the senior media buyer with key insights, KPIs analysis.

Requirements:
- Proven experience running Meta ads, preferably in a dropshipping or e-commerce environment.
- Strong ability to read, interpret, and analyze ad performance KPIs.
- Familiarity with AI tools like Claude AI for ad copy creation.
- In-depth knowledge of Meta Ads Manager, including ad setup, targeting, budgeting, and performance tracking.
- Ability to strictly follow SOPs and operational guidelines.
- Analytical mindset with attention to detail and critical thinking skills.
- Strong communication skills and ability to provide concise, actionable reports.

Preferred Skills:
- Experience testing multiple dropshipping products at scale.
- Knowledge of ad creatives and performance metrics specific to dropshipping.
- TikTok Ads experience is optional but appreciated.

How to Apply (Failure to follow these guidelines will result in automatic rejection):

Send your resume and a brief cover letter detailing:
- Your experience running Meta ad campaigns and analyzing performance KPIs.
- To confirm you’ve read and understood the job requirements, include the answer to the following question in your cover letter: What do you think is the most important metric to monitor in the first 24 hours of a new Meta ad campaign, and why?
- Your experience using AI tools for ad copy creation.
- Your availability and preferred work schedule.