Google / Meta / PPC Ad Specialist

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Job Title: Rockstar Google & Meta Ad Specialist
Location: New York, USA / Remote
Job Type: Per-project to start, part/full time available based on results
Will need to be able to communicate at some point during US Work Day (9am – 5pm Eastern or similar)
Salary: $8-$12 dollars USD / hour
About Us: We run a distributed team providing a variety of digital marketing services to a specific industry, focused on local businesses. Our culture is positive and encouraging – we try to make it clear for everyone what success looks like.
Job Overview: We are seeking a Google & Meta Ad Specialist to service a few of our accounts, delivering immediate and ongoing results. Right now we have a playbook that we want you to confirm and then begin to implement. You will work alongside our Digital Marketer, SEO Specialist and Admin. The ideal candidate will be proactive, detail oriented and empathetic towards the end goals of the client.
Please only apply if you are working as an individual. We will not consider hiring a team or agency for this role. *Only apply if you reside in the Philippines also.*
Responsibilities:
Create / Assess Playbook
We have an existing framework intended to help our clients dominate the search results on their local markets. Your first project is to document the PPC portion of the playbook so that we are consistently providing value to all of our clients.
Implement Playbook for Clients
Our goal is to have a nice, clear-cut process when we sign new clients, where they are completely clear on where they’re starting, where they’re going and how long it will take to get there.
Your role will be to manage their Google / Meta / other PPC ad spend, creating landing pages as-needed or otherwise ensuring that client receives ROAS as soon as possible.
Communication and Accountability
Being responsive, clear and available trumps everything on our team. As this is a gig job we don’t expect you to be available 24/7 but we also need you to show up when you say you will, make meetings you agree to and otherwise be accountable to our team.
We use a simple scorecard to assess our contractor performance. You’ll get to see this ahead of time and agree to it so that there are no surprises.
You will be responsible for providing clear and consistent data reports, as well as you recommendations for ways to improve – you get to be the trusted advisor!
PPC / Pixel / Landing Page Optimization:
Our current package focuses on Google Ads, but we have some clients that could use oversight on Meta Ads management and we are open to YouTube Ad as needed
Ensure that client Google Ad / other service accounts are all connected and pixels are 100% operational.
Some of our clients may be using Optimizely or other landing page softwares to test pages.
Qualifications:
Experience:
Minimum three years of experience as a PPC Specialist or in a similar role.
To show that you've read the entire job description, please include the word "POPSICLE" in your subject line.
Skills:
Strong written and verbal communication skills
Ability to track, read and interpret data to make decisions and recommendations
Creative abilities to uphold content integrity standards
Attributes:
Pride in your work and integrity in your decision making.
Understand the difference between being goal-oriented vs. task-oriented
Ability to work independently and as part of a team.
Proactive attitude with a problem-solving mindset.
How to Apply: Please send your resume, portfolio, cover letter and Loom video to Upgrade to see actual info with the subject: Applying for PPC Specialist. In the Loom video please answer these 3 questions:
Please walk me through one of your campaigns that you are most proud of and tell me what you like about it, include the results.
What are your interests outside of work?
Tell me about your playbook you generally implement to service PPC clients.