Digital Marketing Manager (Shopify, Meta, TikTok)

What we're looking for:

FIT Strong & Healthy is seeking a Digital Marketing Manager to lead our brand's digital marketing efforts and support our day-to-day e-commerce operations. Your role involves developing marketing strategies, helping manage our e-commerce platforms, and driving online sales growth across Amazon, Shopify, Walmart, TikTok Shop, and eBay.

We're looking for someone with strong strategic thinking, sharp analytical skills, and hands-on digital marketing expertise. Your responsibilities span social media management, traffic generation, conversion rate optimization, and supporting operational execution. You'll bring creativity, data-driven thinking, and a collaborative mindset — focused primarily on marketing and advertising, while helping with the operational side of the business as needed.

Beyond experience, we're looking for someone professional, organized, and a strong communicator in both written and verbal English.

This role is 100% work from home.

About FIT Strong & Healthy:
FIT Strong & Healthy is a US-based, woman-owned e-commerce brand selling high-quality, eco-friendly products that support healthy eating and an active lifestyle — including borosilicate glass water bottles, glass meal prep containers, and bento boxes. We sell across Amazon, Shopify, Walmart, TikTok Shop, and eBay, with a growing Instagram community ---------- customers are health-conscious adults (25–50) who meal prep, prioritize food-safe reusable products, and value clean design.

In this role, you will:
• Develop strategic plans for digital marketing campaigns.
• Launch, monitor, and optimize digital advertising campaigns (Meta Ads, Amazon PPC, and beyond).
• Manage social media presence to boost engagement and brand visibility.
• Create, schedule, and publish social media posts (static and video) across Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Own customer relations and communications — respond to comments, DMs, and questions on social media, plus customer emails and messages from e-commerce platforms — in a timely, on-brand, and helpful way.
• Develop and analyze metrics to track digital content and campaign performance.
• Collaborate with influencers and content creators for compelling content.
• Stay current with emerging digital marketing best practices and trends.
• Manage budgeting, forecasting, and planning for digital campaigns.
• Monitor and evaluate campaign performance, tracking key metrics and reporting results against goals.
• Contribute to developing and implementing comprehensive e-commerce strategies aligned with business objectives for online sales growth.
• Help manage, maintain, and update our e-commerce platforms, supporting a seamless, user-friendly online shopping experience.
• Own and maintain product catalogs across all e-commerce platforms (Amazon, Shopify, Walmart, TikTok Shop, and eBay) — listings, copy, images, A+/Enhanced content, pricing, and inventory accuracy.
• Monitor and analyze market trends, customer behavior, and competitor activities to identify improvement opportunities and drive growth.
• Apply industry best practices, emerging technologies, and digital marketing techniques to optimize website performance.
• Create and manage marketing campaigns — including email marketing, social media advertising, SEO, and affiliate/influencer marketing — to drive traffic and increase conversions.
• Analyze data, including web analytics and customer insights, to identify areas for improvement and increase sales.
• Develop strong relationships with key partners, including suppliers, vendors, and service providers.
• Collaborate closely with the owner and other tea ---------- mbers.
• Prepare regular reports on e-commerce performance, including key metrics, sales trends, customer behavior, and campaign effectiveness.
• Take on additional projects as needed to support broader business goals.
Your Impact:
• Increased traffic, follower count, engagement, and conversion rate — resulting in improved online sales performance.
• Revenue growth and improved profitability through effective e-commerce strategies, digital campaigns, and optimization.
• Develop and execute an effective digital marketing plan within the allocated budget.
• Improved customer acquisition and conversion rates from digital channels.
• Measurable ROI from digital marketing efforts.

About You:

Top priorities for this role (must-have):
• Strong, hands-on experience with Shopify — store management, theme/design updates, apps, product setup, collections, and orders.
• Strong, hands-on experience with TikTok Shop — catalog setup, content, ads, and the affiliate/creator program.
• Strong, hands-on experience with Meta Ads (Facebook + Instagram) — building, launching, scaling, and optimizing campaigns.

Core qualifications:
• Minimum 2 years of e-commerce marketing and management experience.
• Comprehensive knowledge of digital marketing strategies and tactics — including SEO, social media advertising, email marketing, and affiliate/influencer marketing.
• Working knowledge of Amazon Seller Central is a plus. Familiarity with Helium 10 is also a plus, but not required.
• Additional experience with Amazon, Walmart, and eBay is a plus.
• Proficiency managing social media accounts (creating, editing, and posting static and video content) across Facebook, Instagram, TikTok, Pinterest, and YouTube.
• Experience running campaigns on additional advertising platforms — Amazon Ads, TikTok Ads, Pinterest, and YouTube — is a plus.
• Proficiency in photo and video editing.
• Excellent communication, problem-solving, and project management skills.
• Strong analytical skills for data-driven decisions.
• Working knowledge of AI tools (ChatGPT, Claude, image and video generation, AI-powered marketing and automation tools) and the ability to apply them to speed up content creation, research, copywriting, and day-to-day workflows.
• Proficiency in MS Office and relevant software applications.
• Bachelor's degree in Marketing, Business Management, or a related field.

Your Traits:
• Adaptable to changing situations and market dynamics.
• Quick learner, passionate about staying current with industry trends and best practices.
• Creative problem solver who generates innovative solutions.
• Highly organized and detail-oriented — able to juggle multiple projects and priorities.
• Self-motivated and results-driven; takes initiative and drives projects forward without hand-holding.
• Strong team player — collaborates effectively with the owner, colleagues, and external partners.
• Analytical thinker who derives insights from data and makes data-driven decisions.

WHO We are Looking For:
• You have a great personality with a genuine desire to learn and grow
• You are kind and always polite to people
• You love social media and building relationships
• You can be 100 percent dedicated and involved

Shift and Schedule:
• Full-time, 40 hours per week
• Must overlap at least 5 hours daily with US Central Time business hours (9 AM – 5 PM CST)
• Most sustainable shift: 2 AM – 11 AM Manila time (12 PM – 5 PM CST overlap)
• You'll work on your own schedule outside the required overlap hours

Compensation:
• $1,000 – $1,500 USD per month (negotiable based on experience)
• 13th month bonus tied to KPIs after 6 months
• Long-term, full-time position

How to Apply:
In your application, please include the following — applications missing any of these will not be reviewed:
1. The word "GLASS" at the very top of your application (so I know you read this)
2. A short paragraph about a Shopify store you've personally managed (store name, what you did, what results you got)
3. A short paragraph about a Meta Ads campaign you ran (product, audience, budget range, results)
4. Your typical daily work hours in Manila time
5. Your monthly salary expectation in USD
6. A link to a portfolio, LinkedIn, or any work samples
7. Your résumé attached

I'll respond to qualified applicants within 5 business days.

Hiring Process:
• An interview will be required.
• There will be a 90-day probation period after the hire date.