Digital Analytics/GA4/GTM Conversion Tracking Consultant

About Us

We are a digital marketing agency specializing in SEM and social media marketing. We work with brands across multiple verticals to create high-performing advertising campaigns, leveraging digital ads to drive measurable results.

SalesX is a heavily automated, KPI-driven Google Ads agency. Our systems process and monitor hundreds of thousands to millions of signals continuously. We need someone to own end-to-end paid search tracking for complex funnels so Google Ads/Microsoft Ads/Meta optimization and reporting are accurate across platforms and CRM.

Responsibilities
-Implement and maintain GTM + GA4 + Google Ads conversions (incl. Enhanced Conversions) + Microsoft UET, Meta, and any other advertising platforms

-Support complex setups: multi-domain/subdomain journeys, multi-step forms/booking, call tracking + DNI, offline conversion imports (GCLID/GBRAID/WBRAID ? CRM ? upload), Consent Mode, optional server-side GTM

-QA and troubleshoot discrepancies across all ad platforms, GA4, call tracking, and CRM; prevent regressions with audits and monitoring

-Partner with dev/analytics/paid media teams; document setups and runbooks

Requirements
- 3+ years in advanced marketing measurement/tracking
- Strong GTM + GA4 + conversions across all ad platforms (mainly Google, Microsoft and Meta); experience debugging tags/events end-to-end
- Working knowledge of basic JavaScript/dataLayer concepts

Server-side GTM, BigQuery/SQL, HubSpot/Salesforce pipeline