Creative Strategist (DTC/E-commerce)

Are you a Creative Strategist who understands marketing psychology, trends, and DTC + E-commerce ads?

We’re hiring a Creative Strategist to help us develop high-impact content concepts for performance ads across Meta, TikTok, and YouTube.

Your job?
Create ideas that stop the scroll, build belief, and drive conversions — not just “cool concepts.”

If you know how to turn trends into scalable ad formats…
If you understand how hooks, angles, and narratives move cold traffic to action…
And if you’re comfortable using AI + systems to move fast…
Read on.

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What You’ll Be Doing:

Develop creative concepts and hooks for short-form performance ads (Meta, TikTok, YouTube Shorts)

Identify winning ad formats, trends, and patterns — and adapt them to multiple brands

Use our internal AI systems (custom Claude projects + prompts) to:
• Rewrite winning formats
• Generate hooks, angles, and scripts
• Adapt concepts per brand, avatar, and market

Manage creative tickets inside our Notion system (idea flow, briefs, feedback loops)

Translate strategy into clear, executable briefs for video editors

Ensure concepts follow a proven structure:
Hook ? Problem ? Unique Mechanism ? Proof ? CTA

Review iterations and give sharp, actionable feedback to improve performance

Help ensure our clients always have fresh content feeding the algorithms

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Must-Have Skills:

Strong understanding of short-form direct-response advertising

Deep intuition for hooks, storytelling, and attention mechanics

Experience working with Facebook, Instagram, TikTok, and YouTube Shorts content

Ability to take a single trend or format and extrapolate multiple scalable concepts

Comfortable working with SOPs, templates, Notion, and AI tools

Strong written English (you’ll write hooks, briefs, and prompts daily)

Clear communicator — able to brief editors and align with performance goals

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Bonus If You Have:

Experience with e-commerce or DTC performance brands

Familiarity with psychological ad frameworks (AIDA, PAS, JTBD, etc.)

Experience working alongside media buyers or growth teams, editors and graphic designers

Understanding of Meta’s evolving algorithm environment (e.g. Andromeda)

Background in creative strategy, copywriting, or UGC frameworks

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Who You Are:

You think like a marketer first, creative second

You care about what converts, not just what looks good

You’re trend-driven, curious, and constantly studying what’s working now

You’re systems-minded and efficient (AI is a tool, not a threat)

You take extreme ownership of your work

You bring ideas proactively — you don’t wait to be told what to think

You’re positive, driven, and allergic to mediocrity

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Job Details:

Hours: 20–40 hrs/week (negotiable)

Long-term position with growth opportunities

Fully remote – work from anywhere

Salary depends on experience
(please include your expected monthly rate in USD)

You’ll work with a young, ambitious, high-performance team
We move fast, test aggressively, and reward people who create impact

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To Apply:

Only apply via OnlineJobs.ph

When applying, include:
• Examples of ad concepts, hooks, or creative strategy work (if available)
• Your expected monthly salary (USD)
• Your availability (hours/week + timezone)

Use the subject line:
“Creative Strategist – Scales What Converts”