Amazon PPC & Profitability Strategist (Senior Level)

Who We Are
Southshore Fine Linens is a fast-growing home textiles brand with over 3,500 SKUs across sheets, quilts, duvet sets, comforters, and seasonal collections.
We operate at scale across Amazon, Shopify, and wholesale—and we take profitability seriously.
We are not looking for someone to “run ads.”
We are looking for someone who understands how to deploy capital inside Amazon.
The Mission of This Role
Drive profitable growth across our Amazon catalog.
Not just more sales.
Not just lower ACOS.
Growth that improves contribution margin and long-term ranking.
What You Will Own
:moneybag:
PPC Strategy & Profitability

Own total ad spend and performance across the catalog
Manage and improve TACOS, ACOS, and contribution margin
Define break-even ACOS targets per SKU
Allocate budget based on profitability and growth potential
Identify where to scale aggressively vs reduce spend
:jigsaw:
Campaign Structure & Architecture

Build and maintain structured campaigns:
Discovery (Auto / Broad)
Ranking (Exact / High-intent)
Branded defense
Competitor targeting

Segment campaigns by intent and performance stage
Continuously restructure accounts for efficiency and scale
:chart_with_upwards_trend:
Scaling & Optimization

Scale winning campaigns while maintaining profitability
Optimize bids, placements, and budgets based on data—not guesswork
Identify high-performing search terms and isolate them
Reduce wasted spend and eliminate non-performing keywords
Improve CTR and CVR through collaboration with listing team
:mag:
Data Analysis & Decision Making

Analyze:
TACOS trends
Conversion rates
CPC inflation
Placement performance
Search term profitability

Make decisions based on profit, not vanity metrics
Provide clear insights—not just reports
:hammer_and_wrench:
Execution Excellence

Manage campaigns inside Amazon Advertising Console
Use bulk sheets and structured workflows for efficiency
Implement bid adjustments and placement strategies
Maintain clean, scalable campaign structures
:handshake:
Cross-Team Collaboration

Work closely with Listing Growth Specialists to:
Align keyword strategy
Improve conversion rates
Support ranking initiatives

Provide input on:
Product launches
Pricing strategy
Promotional planning

:bar_chart:
Reporting & Accountability
Provide weekly reporting on:

TACOS and profitability trends
Campaign performance breakdown
Budget allocation decisions
Scaling opportunities
Risks and issues
Non-Negotiable Requirements

4–6+ years hands-on Amazon PPC experience
Proven experience managing large-scale catalogs (500+ SKUs minimum)
Strong understanding of:
TACOS vs ACOS
Contribution margin
Break-even ACOS
Campaign structure strategy

Deep experience inside Amazon Advertising Console
Strong analytical and decision-making skills
Ability to work PST hours full-time
What We Are NOT Looking For

Task-based PPC VAs
Candidates focused only on ACOS
People who “optimize bids” without understanding profitability
Anyone without a clear campaign structure strategy
Who You Are
You:

Think in terms of profit, not spend
Understand when to scale vs protect margin
Can diagnose performance issues quickly
Make decisions using data, not opinions
Take ownership of results—not just tasks
What Success Looks Like (First 60–90 Days)

Clear understanding of account structure and performance
Campaigns restructured for efficiency and scalability
Wasteful spend reduced
High-performing keywords identified and scaled
Improved TACOS and overall profitability
Strong alignment with listing and SEO strategy
How to Apply (IMPORTANT)

Send:

Your resume
A short case study of a PPC account you managed:
What was the problem?
What actions did you take?
What was the impact on profitability?

Answer this question:
A product sells for $40 with a landed cost of $18.
Current ACOS is 30%.
What would you do?
Applications without this will not be considered.

Compensation & Growth

Competitive salary based on experience
Performance-based incentives tied to profitability improvements
Opportunity to manage and scale a large, complex catalog
Long-term growth into senior leadership role