Data-driven Amazon PPC management focused on campaign optimization, advertising efficiency, and business growth.
I am an Amazon PPC Specialist with formal training from the AmazeNation Elite Amazon Seller Virtual Assistant Masterclass, where I completed comprehensive instruction in Amazon Seller Central operations and Amazon Advertising (Sponsored Products, Sponsored Brands, and Sponsored Display).
My professional background includes over 11 years of experience in engineering, data analytics, and process optimization. This experience enables me to apply quantitative analysis, structured problem-solving, and performance-driven decision-making to Amazon PPC management.
I hold both a Bachelor's Degree and a Master's Degree in Electrical Engineering, providing a strong foundation in analytical modeling, statistical evaluation, and data interpretation.
Although I am beginning my professional Amazon PPC career, my technical expertise in analytics and automation allows me to evaluate campaign performance systematically and support data-driven optimization strategies.
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Amazon PPC Competencies
• Amazon Seller Central Operations
• Sponsored Products Campaign Management
• Sponsored Brands Campaign Fundamentals
• Sponsored Display Campaign Fundamentals
• Campaign Architecture & Portfolio Organization
• Keyword Research & Search Intent Analysis
• Search Term Report Analysis
• Negative Keyword Optimization
• Bid Management & Bid Adjustment Strategies
• Placement Performance Analysis
• Budget Allocation & Spend Monitoring
• Campaign Performance Auditing
• Product Targeting & ASIN Targeting
• Performance Metrics Analysis:
o ACoS
o TACoS
o ROAS
o CTR
o CPC
o CVR
o CPA
o Impression Share
• Advertising Performance Reporting
• Continuous Campaign Optimization
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Technical Expertise
Data Analytics
• Large-scale data cleaning and transformation
• Statistical analysis and trend identification
• Performance reporting and KPI development
• Business intelligence and decision support
• Root cause analysis
• Data validation and quality assurance
Automation & Business Intelligence
• Microsoft Excel (Advanced)
• Excel VBA & Macro Development
• Python Automation
• Power BI Dashboard Development
• UiPath Robotic Process Automation (RPA)
These technical capabilities support efficient advertising analysis, automated reporting, and objective performance evaluation.
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Professional Experience
• 11+ years of engineering, analytics, and operational process improvement
• 8+ years of data analysis focused on anomaly detection, KPI monitoring, and business intelligence
• 5 years of Electrical Design Engineering involving analytical modeling, technical documentation, and systems planning
• Developed automation solutions that significantly reduced manual processing time and improved reporting accuracy
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Professional Strengths
• Quantitative and analytical mindset
• Strong problem-solving methodology
• Data-driven decision-making
• High attention to detail
• Structured documentation and reporting
• Continuous process improvement
• Professional communication and accountability
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Professional Objective
I am seeking opportunities to support Amazon brands and agencies by applying analytical methodologies, structured campaign optimization, and continuous performance improvement to Amazon PPC advertising. My objective is to contribute measurable value through disciplined analysis, technical proficiency, and a commitment to long-term account growth.