Fervent SEO enthusiast committed to increasing web presence and promoting natural growth. My passion is improving content and optimizing websites for search engines. I have a strong grasp of search engine algorithms. Whether it's on-page SEO, keyword research, or thoughtful link building, I apply a data-driven methodology to improve ranks and produce measurable outcomes. Together, let's build a stronger online presence for you!

Search Engine Marketing Specialist with almost 6 Years of experience. I
do computer building, troubleshooting and maintenance during my free
time.

Hello!
I'm Rob Royce G. Varquez – the Google Ads Manager and General Virtual Assistant you need for your team. I help businesses boost conversions and revenue through effective Google Ads strategies and offer reliable administrative support to keep operations running smoothly.

Expertise and Experience:
- Build and manage Google Ads Campaigns (Search, Display, PMAX, Video, Shopping).
- Optimize campaigns for better ROI and performance.
- Create and implement conversion tracking to monitor key actions.
- Set up Google Analytics and Google Tag Manager for insightful analytics.
- Provide virtual assistant services, including email and calendar management, data entry, research, and customer support.

What Clients Say:
"Rob is highly skilled and consistently delivers work with exceptional attention to detail, ensuring high-quality results every time"

Certifications and Training:
Here are screenshots of my certifications and training programs completed to strengthen my expertise:

1. https://gyazo.com/cea6668b25d4d7e6150a5fc1e2fdfae9
2. https://gyazo.com/5036c4b436b18ae9ddfad30b24e189a7
3. https://gyazo.com/c9adefba83d6b11f8fed8f8dc389efc4
4. https://gyazo.com/8ac17388a9dcd08b4fd37417eaee165f
5. https://gyazo.com/7df008740a0250d64e26f732882be8ee

Who I Work With:
I collaborate with clients across all industries and niches. Whether you’re in e-commerce, real estate, or service-based businesses, I’m here to help.

Why We Would Be A Great Fit:
If you're looking for someone who can manage your ads efficiently while keeping your day-to-day tasks organized, I’m your go-to person. I understand the challenges of maximizing ad budgets and delivering measurable results.

Services Offered:
- Google Ads Campaign Build/Setup.
- Campaign Optimization and Management.
- Conversion Tracking and Tag Installation.
- Google Analytics and Google Tag Manager Setup.
- Virtual Assistant services, including task management, data entry, and customer support.
- Monthly performance reporting.

Why Me?
You deserve someone who’s committed to your success. I bring a results-driven mindset, strong organizational skills, and a passion for helping businesses thrive.

Let’s Talk!
I’m ready to start whenever you are. Count me in!

Looking forward to hearing from you,
Rob Royce G. Varquez

As an experienced SEO Specialist and Administrative Professional, I bring a unique blend of digital marketing expertise and strong organizational skills to every role. With 2 years of hands-on experience in optimizing content for search engines and managing administrative tasks, I am adept at driving online visibility, increasing website traffic, and ensuring efficient office operations. My background in medical biology adds an analytical edge to my approach, allowing me to solve problems effectively and deliver high-quality results. I am committed to excellence, continuously learning, and adapting to new challenges to provide value in both SEO and administrative functions.

Detailed oriented, Research Marketing, Online ads optimization, Data Entry,

My experience has strengthen my communication, multitasking, problem-solving, and time management skills. My mission is simple, to make your workload lighter and your outcomes stronger.

With several years experience with BPO Industry from CSR to Team Leader to Digital Marketing PPC specialist role. Solid communication with client and managements depth understanding on marketing goals, analytics and AI strategies.

Dedicated and detail-oriented professional with years of experience in customer service, citation management, and quality assurance. Skilled in handling administrative tasks, ensuring accuracy in data and processes, and delivering high-quality results in fast-paced environments. Experienced in working with international clients and remote teams, with strong communication, organizational, and problem-solving skills. Passionate about continuous learning and providing excellent support to help businesses grow efficiently.

I bring a unique perspective to the table, combining my strong communication skills, attention to detail, and ability to educate and engage audiences. I have a keen understanding of how to create compelling content that resonates with diverse audiences while staying up-to-date with the latest industry trends and best practices in digital marketing.

Overall, I’m committed to helping brands build their online presence, grow their customer base, and achieve their marketing objectives through strategic digital marketing efforts.

Been a customer service officer in two of the prestigious companies in Philippines, PLDT-Philcom (2009-2015 ) and Smart-Suncellular (2015-2019 ).

Assisting clients through phone (inbound/outbound), email and chat support, selling services/products and face-to-face- customer service were part of my routine for 9 years.

Handling customer inquiries, complaints, billing concerns, tech support, payment extension/service requests. Ca lm angry clients, empathize, repair trust, locate resources for problem solutions, and design best option-solutions for customer's satisfaction.

I worked as a Data Collector and Search Engine Evaluator in Appen and email marketing on Amazon products.

I just had an online course at Freelance Academy - Virtual Assistant Training.

Virtual Assistant Social Media Course
-Social Media Marketing, Algorithm, Content Creation, Basic Video Editing, Lead Generation, SEO, WordPress and Facebook Ads.

Real Estate Virtual Assistant Course
-Administrative Tasks, Social Media Marketing, Listing Management, Transaction Coordination, CRM's and Apps, and Real Estate Process.

Responsibilities and Key Achievements in 4-year career:

Setup and Implementation of Conversion Tracking:

Implemented and managed conversion tracking for multiple e-commerce clients using Google Tag Manager (GTM), Google Analytics, and Microsoft Clarity. Ensured accurate tracking of key performance metrics like form submissions, purchases, and sign-ups, improving data accuracy by 20%.

E-commerce Tracking & Enhanced Ecommerce Setup:

Configured Google Analytics Enhanced Ecommerce tracking for product impressions, checkout steps, and transactions. Worked closely with the development team to ensure proper tagging on product pages, cart flows, and checkout buttons. Resulted in better insights into the sales funnel, enabling clients to improve checkout
completion rates by 15%.

Custom Event Tracking:

Developed custom event tracking for complex user interactions like video views, file downloads, and dynamic form submissions using JavaScript and GTM. This enabled precise monitoring of user engagement and helped optimize content strategy, leading to a 10% increase in user retention.
Keyword Research & Strategy:

Search Engine Optimization starting from specialization in conducting thorough keyword research using tools like Google and Microsoft/Bing Keyword Planner. Developed SEO strategies based on high-impact keywords, competitive analysis, and search intent, resulting in a 40% increase in organic traffic within six months.

On-Page Optimization:

Optimized over 400 web for customer accounts, From Website audit down to Ads enhancements making sure that the body content, headings, picture alt texts, and meta tags all contained relevant keywords.
A 25% increase in user engagement as a result of better content readability and organization.

Analytics & Reporting:

Monitored and analyzed SEO performance using Google Analytics and Microsoft/Bing custom reports. Created detailed monthly reports for clients outlining keyword ranking improvements, organic traffic growth, and conversion rates. Provided actionable insights to continuously refine SEO strategy.

Funnel Builder | Email Marketing & Automation Specialist (4+ Years Experience)

I help businesses turn leads into customers by building simple, effective funnels and automations that actually work.

For the past 4+ years, I’ve worked with eCommerce brands, SaaS companies, and coaches—helping them improve conversions, set up email systems, and reduce manual work through automation.

What I can help you with:
- Building sales funnels (GoHighLevel, ClickFunnels, Kajabi, etc.)
- Setting up email campaigns and automations (ActiveCampaign, Mailchimp)
- Connecting tools and streamlining workflows (Zapier, Make, ManyChat)
- Improving lead flow and customer follow-up

Results I’ve delivered:
- Increased funnel conversions by up to 30%
- Improved email open rates by 50%
- Helped generate more sales through better automation
- Saved clients 10+ hours/week by simplifying processes

Experience:

Freelance Funnel Builder & Email Marketing Specialist
2020 – Present

- Built and optimized funnels for eCommerce and SaaS clients
- Created automated email systems for lead nurturing and retention
- Set up CRM and workflow automations for smoother operations

I am a skilled Customer Service and Sales Specialist with hands-on experience supporting hospitality, travel, and B2B accounts. I have handled inbound and outbound calls, assisting customers with hotel reservations, booking support, and post-reservation concerns. I also managed a blended account for a global travel platform, resolving cancellations, modifications, and refund requests. In a B2B role, I specialized in addressing billing concerns for business clients, ensuring timely and accurate resolutions. Currently, I work as an Account Strategist, conducting outbound sales and helping business clients promote their brand through advertising solutions on the world’s largest search engine platform.

I have over a year of experience managing SEO projects and about 18 months specializing in link building. My journey in SEO has equipped me with a strong foundation in technical SEO, where I focus on making websites not just search engine-friendly but also user-friendly. I love digging into the details to ensure everything runs smoothly, from site structure to on-page optimization. If you're looking for someone who’s genuinely passionate about boosting online visibility and improving search rankings, I’d love to bring my skills to your team and help your business grow.